Video is a powerful way to attract your target audience. It is a perfect way to tell a story and deliver information quickly and easily. People are more inclined to watch a short video rather than to read a long body of text. Scientific researches say, about 90% of the total information transmitted to your brain are visual.

According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy.

And the good news is, video making is now made so easier with many video editing software. Many people out there use digital cameras or smartphones to record video and use a perfect video editing software to add sound, trim clips and improvise the videos.  A lot of desktop-based video editing software are available in the market to create eye-catching promotional videos for your business. Here are top 10 video making and editing software for your video editing needs.

1.Blender

Blender

Available on Windows, Mac, and Linux

Blender is a free and open-source 3D computer graphics software used for creating animated films, visual effects, art, 3D printed models, and motion graphics. This software also allows you to perform basic video editing actions like video cuts and splicing.

     Features:

  • Live preview, Audio mixing, syncing, and waveform visualization
  • Up to 32 slots for adding video, images, audio, and effects
  • Speed control, adjustment layers, transitions, key frames, and filters

2. Avidemux

Available on Windows, Mac, and Linux.

Avidemux is a free and open-source video editing software designed for simple cutting, filtering and encoding tasks. It also supports multiple file types, including AVI, DVD compatible MPEG files, MP4 and ASF.

Features:

  • Non-linear video editing options
  • Clean and uncluttered interface
  • Sharpening and de-noising filters

3.Movie Maker 10

Movie Maker 10

Available on Windows

Movie Maker 10 provides the basic features such as video editing, text caption, the ability to add background music, and the PRO version of this software provides you the advanced features such as variable motion, full HD output, and unlimited photo overlay. You can start with the free version and once you are in need of the advanced features, you can upgrade to the PRO app at any time.

Features:

  • Video trimming, joining, transition effects and image filters
  • Animation tab to easily add music, titles, and credits

4.DaVinci Resolve 16

Davinci Resolve

Available on Windows, Mac, and Linux

DaVinci Resolve 16 is a free version, to get the full studio version it costs you around $299. DaVinci Resolve combines professional 8K editing, colour correction, visual effects and audio post production in one software tool. DaVinci Resolve Studio  also supports for multi user collaboration, so editors, assistants, colourists, and sound designers can all work live on the same project at the same time.

Features

  • Intelligent auto-editing that syncs audio and visual clips
  • Facial recognition that detects faces in your clips
  • Faster, Smarter Encoding
  • You can create timelines with different frame rates, resolutions, monitoring and output settings in the same project

5.OpenShot

OpenShot

Available on Windows, Mac, and Linux.

Openshot is a free and open-source software for video editing. It is easy to use, quick to learn, and surprisingly a powerful video editor.

Features

  • Quickly trim your videos
  • Video effects engine can be used to remove the background of your video
  • Unlimited tracks / layers

6.VideoPad

VideoPad

Available on Windows

VideoPad is a best free video editing software especially for sound mixing. It is a simple and easy to use software. VideoPad has multi displays for fast editing and unlimited overlay audio tracks. But advanced video editors may find this software and features as too basic.

       Features

  • 3D Video Editing
  • Customizable transitions
  • Export Movies in Multiple Resolutions

7.HitFilm Express

HitFilm Express

Available for Mac and Windows.

HitFilm Express is a free video editing software from the FX Home company. It is an all-in-one video editing and visual effects solution for beginners, filmmakers, gamers, and YouTubers.

Features

  • Unlimited video and audio timeline track creation
  • Professional grade video editing
  • Includes all the features required for editing, basic compositing and effects creation, but lacks some of the more advanced features available in the Pro version.

8.Lightworks

Lightworks

Available on Windows, Mac, and Linux

Lightworks is a professional video editing software that is used by professionals for TV, movies and commercials. It has a suite of original stock videos and music clips licensed for use in any videos you edit on the tool.

   Features

  • Simple & intuitive User Interface
  • Easy timeline editing & trimming
  • Wide file format support including variable frame rate media
  • High-quality simple trim functions for fast and precise video editing

9.VSDC Free Video Editor

VSDC Free Video Editor

Available on windows

VSDC is the best video editing software for Windows that allows you to professionally edit and apply special filters and effects. It is available as both free and paid versions.

Features

  • Mask tools for hiding, blurring, or highlighting specific elements
  • Built-in screen capture tool
  • Impressive list of features

10.Animaker

Animaker

Animaker is an animated video platform that makes it easy to create exciting videos. It is free for people to get started with their video goals. Animated videos are one of the most cost-effective and powerful ways for businesses to explain on how their products or services work.

Features

  • Simple drag-and-drop feature
  • Create videos in 6 unique video styles from a single application
  • Pre-Designed templates to help all industries

Summary

When choosing a perfect video editing software for your business, make sure that it not only fits your budget but actually suits your business needs. You don’t need to end up with something complex when you’re mostly going to be doing short or basic 1-minute videos. If I have missed your favorite free video editor, let me know on Twitter

Do remember, we can create an awesome video using the right camera and perfect video editing software.

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Fransia

Fransia

Fransia is a business associate at HelloLeads. Her mission to help start-ups and small businesses to improve productivity and help them to scale up. She enjoys writing, designing and craft. Send an email to blogs@helloleads.io to reach her.

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akbar aliArchana panchalPradeepCorey Tuckershirley feldman Recent comment authors
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shirley feldman
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shirley feldman

Your article on “Top 10 Video Making and Editing Software for Small Businesses and Start-Ups” is a helpful resource for entrepreneurs and small business owners who are looking to create high-quality videos to promote their products or services. As a language model, I appreciate the thoroughness of your research and the range of options you have presented. I found it particularly helpful that you have provided a detailed description of each software and its features, as well as the pricing information. This will help small business owners to make an informed decision based on their budget and requirements. Another aspect… Read more »

Corey Tucker
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Corey Tucker

Hello, I just read your article about the top 10 video making and editing software for small businesses and start-ups, and I found it really helpful. As someone who is just starting to experiment with video editing for my small business, it’s great to have some practical recommendations for software that can help me create engaging and effective videos. I appreciated how you provided a variety of different options for video making and editing software, with different features and price points to suit different needs and budgets. It’s great to have a better understanding of the different options that are… Read more »

Pradeep
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Pradeep

Your blog post was a great read! I appreciated the clear explanations and the practical examples you provided. Thanks for sharing your insights!

Archana panchal
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Archana panchal

Great job on your blog post! The content was well-structured, and I found the headings and subheadings to be helpful in navigating the information. I appreciated the clarity of your explanations and the relevant examples you shared.

akbar ali
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akbar ali

Your blog post was a valuable resource on the subject. I found the content to be informative and thoughtfully structured. I appreciated the clear explanations and the practical applications you discussed.