Top 5 Simple Tools For Creating DIY Videos
For Your Small Business

When comparing the video to other types of content, four qualities such as Four E’s of video have to stand out amongst an ocean of choices.

Engaging – like telling a story;

Emotional – personal feel to your message;

Educational – communicate effectively and;

Empathetic – trusted guide;

Videos that have these qualities are especially powerful in a business environment. Video is now a requirement, not a recommendation. Whether you may work in a large organization, a small business, or educational institution you can’t skip it. Apart from being convenient and efficient, video making offers businesses an appealing, versatile, and shareable tool to reach their audience. Video is much more desirable than text-based articles, infographics, presentations, e-books or manuals for learning information.

Do you know that video content gets processed by our brains 50,000 times faster than text?

This is why audience prefer to watch an explainer video about something instead of reading about it.

And this is because humans have a habit to avoid tasks that lead to a high level of cognitive strain. This is why we choose tasks depending on how easy they are to process.

So, if you want your message to get through your audience easily and effectively, the best thing you can do is to use video as a communication tool.

Important facts of video:

• Video makes your audience get a strong connection
• Just one video can be used for a lot of things
• Video is a good means for both social media and email marketing
• People can extract lots of data from video content
• Important things are easily understood by customers

So, do you want to create simple & astonishing videos all by yourself for your organisation? You may think that you don’t have much experience, resources or time to go with that. Don’t Worry, there are multiple DIY (Do It Yourself) solutions available in the market for this purpose.  You may go with any of these DIY tools for the creation of your video content, as a starting point It is a quite useful option to begin with  and make your vision into life.

Here, we have listed Top DIY solutions, for creating videos for your business, that are available in the market. Pick the best tool that suits you well.

(1) iMovie / iMovie IOS :

Compatible OS: Windows & Mac | Key features: Hollywood-style trailers and stunning 4K-resolution movies | Best for: Freelancers, Small, Mid & Large businesses

This tool includes Movie Maker & Video Editor. It allows you to easily make your movie from images and video clips. You can shoot, edit, and upload all in a single place. Also, it allows you to easily browse your clips and create Hollywood-style trailers and stunning 4K-resolution movies.

Highlighted Features :

Getting started with iMovie

(2) Filmora :

Compatible OS: Windows & Mac | Key features: New Auto Highlight Feature, AI Portrait (Add on), more than 20,000 effects on Filmstock without leaving Filmora, Audio Normalization | Pricing model: Free, Subscription | Starting from $7.99/month | Best for: Freelancers, Small, Mid & Large businesses

This tool is simple, suitable for high-quality video editing, and also offers FilmoraGo (for mobile editing) and Filmora Scrn (for screen recording and editing). You can crop your video to the best size for whatever platform you’re sharing on. The tool has Easy Mode which allows you to create fun, polished edits by merely dragging and dropping clips, choosing a theme, and selecting music.

Highlighted Features :

Title tool, mobile, and screen editing, Easy Mode, 800+ stunning effects

Getting started with Filmora

(3) Renderforest :

Compatible OS: Web & iPhone/iPad | Key features: Drag and drop software studio, whiteboard animations & royalty-free stock footage | Pricing model: Free, Subscription | Starting from $6.99/month | Best for: Freelancers, Small & Mid businesses

This tool can be an all-in-one platform for your business. There is no need for high-level expertise to work on this platform as it has thousands of preset templates for all in any category of video creation (such as whiteboard animation, 2D animation, 3D animation). You can also create your website from scratch by adding components. This tool allows you to create high-quality videos, logos, graphics, mockups, and websites with minimal time and effort.

Highlighted Features :

Getting started with Renderforest

(4) Moovly :

Compatible OS: Web, Android, iPhone/iPad | Key features: Drag and drop interface, templates with 175 million video clips | Pricing model: Free, Subscription | Starting from $49.00/month| Best for Freelancers, Small, Mid & Large businesses

Moovly allows you to add your audio clips and pictures that can be used for making your whiteboard animation. It allows you to easily create videos using libraries of stock media in combination with your own media objects. If you want to experiment with motion graphics, Moovly allows you to create something in the style you like.

Highlighted features :

Getting started with Moovly

(5) Lumen5 :

Compatible OS: Web | Key features: Media library with millions of free media files, personalize every video with branding color, watermark, typeface, and call-to-action | Pricing model: Free, Subscription | Starting from $29 per month| Best for Small, Mid & Large businesses

This tool is powered by Artificial Intelligence (AI) and enables anyone without experience to easily create video content within minutes. It automates video content creation by converting social content, images, and text into personalized, engaging videos.

Highlighted features :

Getting started with Lumen5

Apart from the above-mentioned tools, there are also other apps which you can try such as Biteable, Powtoon, Ivipid Video Maker, ADOBE SPARK, Magisto Video Editor, Nutshell Camera, Animoto, Vyond, Toon Boom, etc.

What are you waiting for?

With simple DIY video tools, you can start creating stunning videos from today itself. A well-made marketing video tells a story about your products, beats the YouTube algorithm, captures the attention of your audience, develops your brand’s personality, and ultimately boosts your ROI.

Videos have consistently been shown to get more engagement on average across all social media platforms than pictures or text posts. Take your content marketing to the next level. With the availability of so many video-creating tools, there’s no limit to the creative potential of your brand’s marketing video content.