Creating great, appealing, and focussed landing pages is a way to increase leads, top of the funnel, and ROI from your marketing dollars. When 1000 people visit your website, there is a possibility that all of them become your customers. But, you need to grab their attention with the right landing pages, customized for each category of visitors and prospects.
Now let’s deep dive and see what is a landing page is and how it can help your small business.
A landingpage is a resulting webpage that your potential customer can land on when they click a link on the email, Google or Facebook ad, or any other digital link.
The purpose of your landing page is to have a better and more focused messaging for each category of leads. The end objective is more qualified leads through better messaging and communication using the power of landing pages.
Many of us think a Landing page and a Home page are the same. But, a Home page allows a visitor to travel to other pages that your small business offers. But a landing page offers you a single and simple call to action. There are no diversions.
The 2 major types of landing pages
- Lead Generation Landing page
- Click-through Landing page
1. Lead Generation Landing page
Usually, lead generation landing pages are forms. These forms will let you capture the data like the name, email, address, and mobile number of a potential lead which you could use for nurturing the lead with their interest in your product. Also, you could create tailor-made ads for your target audience whom you think have high potential to get converted.
After you capture leads from your landing page, you could run email campaigns using a CRM tool such as HelloLeads Small Business CRM, follow up with them, and convert the leads into your customers.
2. Click-through Landing page
Unlike lead generation landing pages, click-through landing pages have a call to action button that will traverse your leads to a new page where you could make them do the desired action.
For example, you might have seen a button that says “schedule a demo” which allows your leads to schedule an appointment with your team.
For a landing page to meet the purpose, you need a landing page builder that is easy-to-use, simple to learn, has predesigned templates, has A/B testing capabilities, and affordable cost for small business owners.
Here is the list of the top 5 conversion-friendly landing page builders.
- Unbounce
- Instapage
- Landingi
- Leadpages
- GetResponse
1) Unbounce
When you think of a landing page builder, Unbounce is probably the first that comes to your mind. Using drag and drop builder, you could easily build, launch, and optimize your landing page.
Unbounce is available only on the web platform.
To test, you could sign-up for a 14 days trial version.
The basic plan (Launch) is priced at $81/ mo which includes 500 conversions, 20000 visitors, and 1 domain. They have other plans Optimize and Accelerate which are priced at $122/ mo and $203/ mo respectively which are billed annually.
Unbounce also has monthly plans which are priced at, $90/ mo, $135/ mo, and $225/ mo respectively.
2) Instapage
Instapage is recently one of the most popular landing page builders. It has all the features that a landing page must have to convert a visitor into a customer.
Available is only on the web platform. They have plans called building and converting. Building costs $199/ mo annually and $299/ mo if billed monthly. Converting is a customized plan based on your needs.
3) Landingi
Landingi helps your small business at each stage of creating and managing marketing campaigns using landing pages. The platform users can customize and enhance landing pages using a drag & drop landing page builder with no coding skills.
Landingi is available only on the web platform.
They have plans called Core, Create, Automate, and Agency. Core costs $29/ mo, Create costs $65/ mo, Automate costs $89/ mo, and Agency costs $109/ mo respectively when billed annually. Also, they offer 2 months free if billed annually. For monthly billing, Core costs $35/ mo, Create costs $79/ mo, Automate costs $109/ mo, and Agency costs $129/ mo.
4) Leadpages
If you are a small business owner, who relies on lead generation for the growth of your sales, Leadpages is for you.
Leadpages is available only on the Web platform.
They have plans called Pro and Standard. Pro cost $74/ mo and Standard cost $37/ mo when billed annually. If billed monthly, Pro costs $99/ mo, and Standard costs $49/ mo.
5) GetResponse
Using GetResponse AI wizard, creating an instant web page is like a cakewalk for a small business.
This is available only on the web platform.
GetResponse has plans called Basic starting at $15.58/ mo, Plus starting at $48.38/ mo, and Professional starting at $97.58/ mo.
All these three plans can be customized based on the number of contacts that are required from 1000 to 1,00,000 according to which cost varies.
Also, all these plans are billed monthly, annually, and for 2 years. Now that you know what a landing page is and how it is different from the home page, how it is useful for getting more qualified leads, you should try a few landing pages designed specifically for each of your customer segments and business situation. We are sure a well-designed landing page will improve your sales and small business growth.
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