Google Ads – 18 Amazing Stats and Facts

1. What does Google AdWords do:
   • Google Ads is an online advertising platform developed by Google, where advertisers spend money to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.
2. Google AdWords was launched on 2000 and it was renamed as Google Ads on 2008
3. Google’s 68% revenue is from Google AdWords
4. Google AdWords mainly used to increase brand awareness and people clicking on the ads are more likely to buy the product.
5. The top three ad in the Google gets 46% of clicks
6. According to 90% of consumers, ads influence their purchase decisions
7. Half of the users can’t tell the difference between a paid ad and an organic listing
8. 43% of users trust online ads
9. 73% of the paid search market share belongs to Google
10. Most businesses earn double their Ad spend.
11. Google Owns 71 Percent of Search Market Share
12. 90% of Internet users see Google Display Ads
13. Google owns the world’s largest online display advertising network, with properties including YouTube, Gmail, and Blogger.
14. What makes AdWords interesting : It’s pay-per-click (PPC) model makes the advertiser to invest in ads only when someone clicks the ad.
15. Number of advertisers uses AdWords : 4 million advertisers
16. Alternatives to Google ads: Bing ads, Fb Ads, Insta Ads
17. Criticism: Most small businesses and start-ups are unable to compete with larger companies, because of its cost.

Try these key ideas while running your Google Ads campaign.

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Google ads offer Google Ads Certifications for free.