Top 5 ways to effectively use SMS / Text messaging in small business

Have you ever wondered how SMS could be useful for your small business? SMS marketing is a simple way for small business owners to reach their customers. Many recent studies also suggest that 64% of customers feel that SMS is an effective communicating means that is widely preferred.

Going by the famous quote of Shakespeare “Brevity is the soul of wit”, why don’t you keep your communication short yet powerful? If you are a kind of a person who wants to grow your business using an effective marketing strategy, just give a try to carry out marketing using SMS. If you are excited to do this, here you go with top 5 tips to effectively use SMS in small business.

(1) Capture your leads using text message

In this pandemic situation, visiting trade shows, taking part in conferences, getting references from your business circle is not possible. Then, what is the solution to capture leads in this global crisis? Its very simple. Just add “Text us or Call us” after your contact number on your advertisements / in your campaigns.

This will definitely benefit you as some customers who prefer will contact you while others who are not interested in call may SMS you to know about your business. This can definitely get you good number of leads.

(2) Automated greeting message

Business isn’t just capturing leads. More than capturing leads, it is about how much you are staying in touch with your lead. Especially, in a global crisis, how will you stay in touch with your leads? Just send an automated greeting message after your first meet, for festivals, on their birthdays, awareness messages etc. to keep yourself connected with them. These messages will act as a reminder for your lead about your presence.

(3) Messaging, a part of marketing

Make SMS as a part of your overall marketing strategy. Recent studies have revealed that people are more comfortable with SMS and hence it is good to send SMS apart from email and other marketing campaigns. As it is short and crisp, it will also save time for your customers and they get to know what you want to convey quickly.

(4) Notifications for meeting

You can send text messages to confirm and remind people of appointments / meeting. This will be useful if your business is a service based organization. This will act as a reminder for your customers and you can get their quick approval for meetings. This is a quick and easy way rather than sending detailed mails for all the customers / using Google Forms for registration.

(5) Using proper keywords

One important thing that we should keep in mind in SMS marketing is keywords. As SMS itself is a short way of conveying message, we need to be focused in using words. So, make sure to use words / phrase that are relevant and contextual, that relates to your business, in the message that you send to your customer.

This kind of messages will make your customers to easily recall / remember your service and connect with you. They can also quickly understand what you want to convey.

In today’s digitally connected world, using SMS as a marketing tool allows you to communicate with your prospects and customers easily. It is a powerful marketing tool and essential strategy for brands that want to stand out, create strong relationship with customer and provide exceptional customer experiences.