Top 9 Best Bulk Email Campaign Tools for promoting your small business

Email marketing has been a popular promotional tool for decades and is still one of the most effective marketing strategies to reach a potential audience. The best way to send professional-looking emails to hundreds or thousands of target audience is to use a tool designed to send marketing emails.

There are numerous email marketing tools available with different features, payment plans and the level of user-friendliness. With the help of the right email marketing tool, you can send perfect content without any hassle.

But how to choose the right tool that suits your business? Check out these four elements when you look for an email marketing tool.

What to look for in a good Email Marketing tool?

1. Simple and intuitive: Check whether your email marketing application is simple and intuitive so that it can be used by anyone without coding knowledge.

2. Deliverability: A good email marketing tool guarantees that your campaigns are delivered and don’t end up in the spam folder.

3. Results: A professional email marketing tool automatically generates statistics that shows the impact and performance of your campaigns. This will help you to find out what you need to focus on next time.

4. Predefined templates: Make sure to check if the email marketing tool is having the predefined templates to work on so that you can focus more on the content.

Aside from the above list, your email marketing tool must make it easy to manage your contact list and segment users into groups.

Having said that, let’s take a look at some of the best email marketing tools that will help you to reach your target audience.

1. Mailchimp
2. Mailjet
3. Sendy
4. Sendinblue
5. Constant Contact
6. Drip
7. Convertkit
8. Aweber
9. Get response

The pricing for all tools will vary depending on the number of subscribers you have in your list.

1. Mailchimp

MailChimp is one of the most popular marketing platforms for small businesses. You can find the right templates for any message using Mailchimp’s campaign builder.

Mailchimp comes with an easy drag-and-drop builder and predefined templates for creating relevant emails. You can easily integrate MailChimp with WordPress, Magento, Shopify and many other platforms.

Mailchimp’s free plan: Up to 2,000 contacts per month.

2. Mailjet

MailJet is a real-time cloud emailing platform that improves the deliverability of emails and allows you to track and monitor sent emails. Mailjet comes with predefined templates and you can also personalize your emails with its intuitive email builder.

With Mailjet’s inbox preview tool, you can see exactly how your email will display in Gmail, Apple Mail, Outlook and many other inbox tools. MailJet also provides SMS facility and you can even schedule your email campaigns.

Mailjet’s dashboard tracks all the statistics you need to maximize the performance of your email campaigns.

Free Plan: 6,000 emails per month and 200 emails per day.

Pricing:

3. Sendy

Sendy is a self-hosted email service provider that lets you send trackable emails via Amazon Simple Email Service (SES). Sendy can also be integrated with many popular apps.

With Sendy, you can organize multiple products or services into groups. You can also automate your marketing by setting up a series of emails in drip campaigns to automatically follow up with your subscribers.

Sendy payment: Pay once and it’s yours, there’s no recurring fee.

4. Sendinblue

One among the easiest tool for your email marketing needs. The tool offers features like marketing automation and segmentation. Sendinblue also offers SMS marketing features and a chat box to connect with customers in real-time.

With Sendinblue you can create landing pages, launch Facebook ads from your account to retarget contacts and create retargeting audience for your ads.

Free plan: Up to 300 emails per day, Unlimited contactsPricing:

5. Constant Contact

Constant Contact is one of the famous platform in email marketing. The tool is best for its drag and drop builder. You can use hundreds of mobile-optimized templates to create new email campaigns with Constant Contact.

With Constant Contact, you can track the results of your campaigns in real-time. One interesting feature is resending emails to contacts who didn’t open your first email.

Like most of the tools, free version of the tool is available for one month for unlimited contacts.

6. Drip

Drip email campaign tool is customized for e-commerce needs. Drip’s integration with Shopify, WooCommerce, and Magento makes it more interesting among the e-commerce sellers.

With Drip you can create emails quickly using pre-made templates and email builder. You can perform a set of actions like adding a tag to the subscriber’s profile, sending a one-off email and adding them to a new campaign.

Free plan is available for 14 days.

7. Convertkit

Convertkit is one of the best tool for e-commerce. The drag and drop builder of ConvertKit will help you in creating a better design for your content. Landing pages design and Email automation forms a part of the Convertkit features.

When using ConvertKit your emails are more likely to end up in the inbox and stays out of the spam folder. You can easily organize all your subscribers and tag them to improve the personalization of your campaigns

Convertkit’s free plan is quite attractive for users: Try Convertkit for 14 days for free with unlimited landing pages & forms, Unlimited traffic, Customizable domain, send email broadcasts, Subscriber tagging, Manage 1,000 subscribers

8. Aweber

Aweber is one of the most reliable email marketing tool. The tool offers pre-built templates, drag-and-drop email builder, email analytics, automation, third-party integrations and subscriber segmentation.

Along with the other features of creating landing pages with simple drag and drop options, Aweber also offers an automated tagging facility of your team, which allows you to tag the people in your lists.

Free plan: Up to 500 Subscribers

9. Get response

Get response is a powerful email marketing tool with professional email templates, intuitive design tools and accurate email delivery. You can create automated email sequences to follow up and nurture your subscribers.

Along with its automation feature, Integrated webinar software is the highlighting feature of Get response, which is easy to set-up and no installation required.

Free version available for 30 days.

Whether you’re a small business or a large corporation, you can benefit from the tools I’ve listed here. If you choose the right email marketing tool based on your business needs, you can take your business to greater heights.  I hope this post will help you to select a perfect tool for your business!