MTN-Telecommunication in South Africa

1. About MTN:

  • MTN Group Limited, formerly M-Cell, is a multinational mobile telecommunications company with operations in many African and Asian countries.
  • Its headquarters are in Johannesburg, South Africa.
  • Active in over 20 countries, Nigeria accounts for one-third of the company’s revenue, with a 35% market share.

2. MTN Group is the primary sponsor of South Africa’s national rugby union team, as well as Manchester United F.C. in England. and the Zambian Super League.

3. The group’s Nigerian subsidiary also has an existing sponsorship agreement with the Nigerian Football Federation.

4. Founded in 1994(28 years ago)

5. Chief Executive Officer: Ralph Mupita

6. Rob Shuter was named CEO of the company in March 2016. Ralph Mupita was appointed Chief Executive on 1 September 2020, succeeding Shutter.

7. Products:
GSM-related products Internet services. MTN South Africa offers services such as GSM, UMTS, HSPA+ (21.1 Mbit/s), HSUPA (42 Mbit/s, 2100 MHz), VOIP, 3G, 4G, LTE, and 5G.

8. Revenue: R179.361 billion (US$12.14 billion, 2020)

9. Number of employees: 19,288 (2020)

Mobile CRM

10. MTN Group agreed to buy Verizon Business South Africa in June 2008, which provided data services to customers in South Africa and four other African countries. The transaction was completed on February 28, 2009.

11. MTN Services:

  • MTN launched a WhatsApp channel in March 2019 to allow customers to purchase airtime and data bundles through the messaging app.
  • Customers can also check their balances and save their credit or debit cards for future purchases in the app.
  • The service is provided by Clickatell, a WhatsApp Business Solution provider based in South Africa with a global reach.

12. Awards and Recognition:

  • MTN had 280 million subscribers as of December 2020, making it the world’s eighth-largest mobile network operator and the largest in Africa.
  • MTN became the second cellular provider in South Africa to launch 4G and LTE on December 1, 2011.
  • MTN was named the Most Admired and Most Valuable Brand in Africa in 2014, as well as the Top 100 Most Valuable Global Brand in 2014. MTN maintained its position as the Most Admired and Valuable African Brand in 2015.
  • On the 30th of June, 2020, they were also South Africa’s first network operator to launch a live public 5G network in Johannesburg and Cape Town.

13. Industry: Telecommunications

14. Subsidiaries: visafone, SuperSonic

15. Competitors:
Vodacom, Cell C, and Telkom Mobile are among MTN’s competitors in South Africa.

16. MTN purchased Investcom, which operated primarily under the Areeba and Spacetel brands.

17. Supersonic is a South African Internet service provider founded in 2018 in Johannesburg, South Africa by MTN Group to provide FTTH (Fibre) Internet services to South African consumers. MTN Group is the owner of SuperSonic.

18. Most Service Providers, including OpenServe and Vumatel, offer Supersonic Fibre. SuperSonic also provides “Air Fibre,” a 5G-based mobile data service that will be available in February 2021.

19. Sponsorships:

  • The MTN Group sponsors the CAF Champions League football competition, as well as APOEL FC, 2009, 2011, 2013, and 2014 Cypriot First Division champions.
  • MTN announced a sponsorship deal with English football club Manchester United F.C. on March 18, 2010.
  • MTN Group has been the primary sponsor of the South Africa national rugby union team since 2017.
HelloLeads CRM

20. MTN Group partnered with Mastercard in February 2021 to ensure safe and secure global e-commerce payments for their customer base across 16 African countries. Mastercard’s virtual payment platform is linked to MTN MoMo (Mobile Money) wallets.

Share this blog :

Baghya Lakshmi

Baghya Lakshmi

BaghyaLakshmi is a Digital Marketing Associate at Dextrasys. Her mission is to help startups and small businesses improve productivity and help them scale up. She enjoys writing about new Technology. Send an email to blogs@helloleads.io to reach her.

Leave a Reply

avatar