AI powered CRM – An effective strategy to build strong customer relationship

Realizing its extraordinary benefits, many businesses have been deploying Artificial Intelligence (AI) in their business operations.

In recent years, the use of customer relationship management (CRM) software is growing as it helps businesses to build stronger relationship with their customers. Businesses that offer excellent customer service have a greater chance of success. To deliver a high level of customer service, understanding your customer is important.

Thus, the integration of AI and CRM can help you to understand your customer better and improves the customer experience.

In this small-business guide, we will walk you through the benefits of AI in CRM and use cases of AI integrated in CRM tools.

5 key benefits of AI in CRM

(1) Efficient handling of large data

Generally a CRM tool collects data from various platforms providing centralized customer data to businesses. Due to the growing amount of data, it becomes difficult to extract the relevant data. Hence, integrating an AI with a CRM helps to manage large data efficiently.

(2) Accurate customer profile and optimized sales strategy

Using the advanced artificial intelligence, accurate customer profiles can be created. It also helps to identify customer behaviors so that more personalized actions can be taken. This results in increased number of leads thus increasing sales.

(3) Improved customer satisfaction

With an AI integrated CRM, you can simplify your daily tasks providing effective customer service. It also provides valuable recommendations to handle customers in a better way so that you can close more deals.

(4) Customer confidence

Providing great customer service and reliable information help customers trust a brand. With AI enabled CRM, customer data is completely secured gaining confidence of customers.

(5) Creating new applications

Integrating AI with CRM allows developing new applications with more intuitive and easy-to-use interfaces. This results in increased conversion rates and enhanced customer experience.

Key use cases of AI in CRM tools:

(1) Lead Qualification

It is always good to determine whether or not a prospect is a good fit as a customer as it will save your time and effort to turn them into a customer. Lead qualification requires a lot of time and work as you need to manually qualify your leads across so many marketing channels.

In order to save time and nurture the best leads while improving and streamlining the sales cycle, AI powered CRM tools help to automate the lead qualification process thus maximizing your marketing investments.

(2) Analyzing emotional state of customers during calls

Analyzing emotional state of customers is important to understand their needs better for developing trust and building a strong relationship. AI integrated CRM tools determine emotional state of customers during calls using sentiment analysis.

Thus, using an AI powered CRM tool guides sales force to improve customer service.

(3) Quick content creation

Content creation is an essential marketing technique that helps to build trust with customers, define your brand and attract leads. Creating quality content tailored to the interest of your target audience is challenging.

Hence, AI- powered CRM software applies natural language processing to generate product descriptions, landing pages, social media posts, news articles and more.

(4) Provides personalized experience

Personalization is one of the key factors to a successful business. Generally, a CRM collects customer data to understand the customers better. AI enabled CRM analyses the customer data to identify the customer behaviors and provides more personalized experience to customers.

(5) Sales forecasting

Generally a CRM helps sales team to predict future sales growth based on their pipeline of potential deals. Using an AI integrated CRM, forecasting could be more accurate. AI powered CRM analyses data and provide insights about sales predictions which could be used by the sales force to optimize the sales process.

6) Predictive lead scoring

CRM software provides automatic lead scoring solutions to determine sales readiness of leads and move them through stages of the sales process. AI powered CRM allows in-depth customer insights to target most qualified leads, which saves time and increases revenue.

(7) Virtual assistants

AI powered virtual assistants can handle simple in-office tasks like notifying follow-ups, taking notes, managing schedules, meetings, etc. Moreover it can also handle calls, interact with customers and help support teams in simple customer tasks.

Final notes

Thus, AI enable businesses to enhance their CRM efforts by providing accurate insights on customer needs to understand them better. The adoption of AI-powered CRM will increase your sales force productivity allowing them to focus more on relevant matters that helps building strong customer relationships.