Do you agree that the short YouTube commercials catch people’s eyes? Have you ever wondered how the commercials are designed, such that they amaze us each and every time?
Do you also have a small business that needs such an alluring commercial, that is both professional and creative? Keep reading the blog to get the hang of YouTube Ads and create a captivating ad for your business.
There are seven important tips that you need to keep in your mind to get the viewers to watch the ad completely, instead of skipping in the middle.
1. Choose a meticulous substance for the first ten seconds of your advertisement
Jot down all the particulars and details that you want to feature in the commercial. Segregate the important and unimportant elements and prioritize them. Do it in such a way that all the predominant section gets covered in the first 10 seconds of the ad, which will attract the users to keep watching or at least try to engage them with compelling and entertaining information so that they come back. According to an extensive study, 65% of people do skip online video advertising. On average, people watch 5.5 seconds of a 15-second ad and 7.4 seconds of a 30-second ad, before they skip an ad.
Wrap the maximum gripping content in the first ten seconds of your ad. Remember to keep it creative and interesting, and not just facts.
2. Enter the target words for your ad carefully, yet wisely
This option (target words) lets you enter the words describing your ad. There is of course a hook in that. YouTube shows your ad to the viewers who search for videos related to the target words you would have given. So, be wise to pick the finest words.
Enter the words that describes your target audience and their needs, the best. The more needy people your ad reaches, the more will be the conversion into customers.
Tip : Add as many words as possible, but remember to keep every word worthy and meaningful.
3. Include at least one wow factor
As we know YouTube users most likely tend to Skip ads, make sure to incorporate an element of surprise for the viewers. Come up with something that the other industries in the business do not have. This will not only help in making them watch the ad fully, but also, to make them come back.
For example, if your start up is a restaurant, then attract the users by showing options of customizations of a combo or a tempting picture of your signature dish.
4. Always add a voice over for your advertisement instead of background music
The key of YouTube Ads is to seek attention of the users in any possible way. In that case, addition of a narrative or a voice over lets the user feel interactive. Fortunately, one or two mesmerizing words will hold back the viewers with the urge to watch the ad and make use of it.
One important element to notice is that, the choice of voice over or background music depends on the type of business you have.
5. Add animations or videos with texts instead of images
Insert a creative video with a good plot. Animations or moving items catch a lot of eyes than stills. Adding text to your video is a must. Highlight the important details and display them in innovative modes.
Make sure that your video is light and also impacting. It is always best to use a sequence in your ad. Anything in the form of a story/sequence stays longer.
6. Add real life stories or customer feedback towards the end
Client reviews are highly touching, though it might look cliche. The reputation of an industry lies on the number of clients and the type of clients, to an extent. It is crucial to decide on how you want to portray your clients’ feedback, since it is going to speak more than you for your business.
Emphasize on the number of customers and how your product/service has influenced their lives. Online commercials completely work on trust and that trust is gained by fellow customers’ appraisals.
7. Highlight offers and discounts for a bigger reach
Nothing comes for free in this world. But, wouldn’t anyone feel more than just happy to get something for free. Mention an eye catcher like this in your advertisement. For example, if you own a restaurant, then you can arrange for a simple and free dessert or a juice.
You can apply discount on one type of product, which you think will be loved by everyone. When people eventually like your products, they will automatically become your indirect ambassadors. Avail discounts and offers on the most favorite products to increase your sales.
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