The Indian textile industry is one of the oldest and most significant industries in the country. It accounts for around 4 per cent of the gross domestic product. The fundamental strength of the textile industry in India is its strong production base of wide range of fibre / yarns from natural fibres like cotton, jute, silk and wool to synthetic / man-made fibres like polyester, viscose, nylon and acrylic. Strong fundamentals and Policy Support have aided the Textile Industry growth. India also enjoys significant low-cost advantage in manufacture of Textiles and Apparels.
The domestic textile industry in India is projected to reach US$ 250 billion by 2019 from US$ 150 billion in July 2017. Textile and apparel exports from India is expected to increase to US$ 82 billion by 2021 from US$ 37.85 million in 2018. Tamil Nadu has the largest cotton textile industry cluster in India which contributes to 39 per cent of the total production in the country. Handloom exports from Karur began on a modest scale with just 15 exporters in 1975, and today Karur has thousands of exporters and products are supplied to world’s leading chain stores.
Annually there are more than 100 International Trade Fair for Textiles and Fabrics held across the globe. These are events that are used to network with prospects, customers and leading textile manufactures. Attending trade fairs are looked at as potential investments that textile manufacturers make as they see this as a great opportunity to build, consolidate and grow their lead database. These events also double up as lead generation campaigns thereby giving a boost to their sales.
To overcome challenges in the Sales process, technology provides efficient yet simple and user-friendly applications that make lead conversion seem effortless. These applications help in timely follow ups, improved selling discipline and better Sales conversions.
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