{"id":9802,"date":"2022-08-29T10:18:52","date_gmt":"2022-08-29T10:18:52","guid":{"rendered":"https:\/\/www.helloleads.io\/blog\/?p=9802"},"modified":"2022-09-13T10:28:00","modified_gmt":"2022-09-13T10:28:00","slug":"how-to-use-instagram-insights-in-9-easy-steps","status":"publish","type":"post","link":"https:\/\/www.helloleads.io\/blog\/all\/industry-insights\/how-to-use-instagram-insights-in-9-easy-steps\/","title":{"rendered":"How to Use Instagram Insights (In 9 Easy Steps)"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"441\" src=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/Instagram-1.jpg\" alt=\"How to Use Instagram Insights\" title=\"How to Use Instagram Insights (In 9 Easy Steps)\" class=\"wp-image-9877\" srcset=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/Instagram-1.jpg 697w, https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/Instagram-1-300x190.jpg 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure><\/div>\n\n\n\n<p>Are you an <a rel=\"noreferrer noopener\" aria-label=\"Instagram (opens in a new tab)\" href=\"https:\/\/www.helloleads.io\/blog\/all\/marketing-and-sales\/a-quick-guide-to-create-instagram-reels-for-your-small-business\/\" target=\"_blank\"><strong>Instagram<\/strong><\/a> business user? Would you like to know how to analyze your Instagram activities? Instagram Insights is the platform&#8217;s built-in analytics tool. Instead of making assumptions, Instagram Insights will tell you what appeals to your audience. You&#8217;ll be able to increase your profile&#8217;s likes, and followers, and grew tremendously as a result.<\/p>\n\n\n\n<p>In this blog, we will look at how Instagram Insights can help you improve your <a rel=\"noreferrer noopener\" aria-label=\"marketing (opens in a new tab)\" href=\"https:\/\/www.helloleads.io\/blog\/all\/marketing-and-sales\/top-5-reasons-why-digital-marketing-is-a-rescuer-for-small-business-owners\/\" target=\"_blank\"><strong>marketing<\/strong><\/a> results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong style=\"font-size: 19px\">Insights on Instagram:\nWhat is it and how do they work?<\/strong><\/h2>\n\n\n\n<p>Insights on Instagram is a tool that provides analytics related to profiles and posts for Instagram <a rel=\"noreferrer noopener\" aria-label=\"Business (opens in a new tab)\" href=\"https:\/\/www.helloleads.io\/\" target=\"_blank\"><strong>Business<\/strong><\/a> Account users. <\/p>\n\n\n\n<p>With this data, you can identify what your audience enjoys and engages with most on Instagram. Only business accounts have access to Instagram Insights. Any material you publish after changing your personal account to a business account will have access to your insights. <a rel=\"noreferrer noopener\" aria-label=\"Insights (opens in a new tab)\" href=\"https:\/\/app.helloleads.io\/index.php\/app\/account\/register\" target=\"_blank\"><strong>Insights<\/strong><\/a> data will be lost if you switch back to a personal account. <\/p>\n\n\n\n<style>\n\n.call-to-action {\n    margin-bottom: 40px;\n    margin-top: 40px;\n    padding: 20px;\n    box-shadow: 0 0 10px rgb(0 0 0 \/ 14%);\n    background-image: linear-gradient(to right, rgb(0, 136, 122), rgb(51, 139, 147));\n    border-radius: 5px;\n}\n\n.para-h2-call-to-action {\n    color: #fff;\n    font-size: 30px;\n    font-weight: 500;\n    display: block;\n}\n.para-h4-call-to-action{\n\tdisplay: block;\n \tcolor: #fff;\n \tfont-size: 20px;\n    padding: 16px;\n}\n.btn-signup {\n    background: #fff;\n    color: #288a8e!important;\n    font-weight: bold;\n    letter-spacing: 1px;\n    display: inline-block;\n    padding: 12px 30px;\n    border-radius: 8px;\n    font-size: 20px;\n    text-decoration:none;\n    border-radius: 10px!important;\n}\n.btn-signup:hover{\n\tbackground-color: #ececec;\n}\n.text-center {\n    text-align: center!important;\n}\n<\/style>\n<div class=\"call-to-action text-center\">\n  <span class=\"para-h2-call-to-action\">Your Small Business needs a Simple CRM<\/span>\n  <span class=\"para-h4-call-to-action\">Easy to use. Friction free. Improves sales.<\/span>\n <a href=\"https:\/\/app.helloleads.io\/index.php\/app\/account\/register\" target=\"_blank\" class=\"btn btn-signup\" rel=\"noopener noreferrer\">Sign up for a free plan<\/a>\n<\/div>\n\n\n\n<p>In a\nfew simple steps, you can convert your personal account to business:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Open the Instagram app and go to your profile<\/li><li>Go to the Settings page<\/li><li>Tap &#8216;Account&#8217;<\/li><li>Select &#8216;Switch to Professional Account&#8217;<\/li><li>Select your category and click &#8216;Done&#8217;<\/li><li>Change to a Business account as an option.<\/li><li>Connect your Facebook page, if you wish.<\/li><\/ul>\n\n\n\n<p>Professional\naccounts provide full access to Insights but are intended for independent\ndigital creators. A Business account is better suited to businesses. It&#8217;s worth noting that upgrading your account to a\nProfessional account always comes before upgrading to a Business account. <\/p>\n\n\n\n<p>Click\nthe hamburger menu in the top right corner of your profile to convert your\naccount to a Business account. Click &#8220;Account&#8221; then &#8220;Settings&#8221;\nand Click &#8220;Switch Account Type&#8221; at the bottom.<\/p>\n\n\n\n<p>Done! You now have access to Insights as a Business account.<\/p>\n\n\n\n<p>Insights data can be found in three different sections of the Instagram app.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Tap the profile icon in the lower-right corner of the screen to access Insights from your account page.<\/li><li>To view analytics for a specific post, go to the post and then tap View Insights in the bottom-left corner.<\/li><li>Open the story and tap the names in the bottom-left corner to see the data. <\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/Instagram-Insights-1.png\" alt=\"Instagram Insights\" title=\"Instagram Insights\" class=\"wp-image-9809\" width=\"222\" height=\"424\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong style=\"font-size: 19px\">Benefits of Using Instagram Insights:<\/strong><\/h2>\n\n\n\n<p>Insights\nis a very useful feature because it allows you to <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>See important details such as gender, age, location, and actions of your followers<\/li><li>Filter your content by metric, timeframe, and content type<\/li><li>View the metrics for your Instagram Stories<\/li><li>See the number of visits to profiles, number of website clicks, and the number of people who interacted with your profile<\/li><li>Know what were your best and worst performing pieces of content<\/li><li>Understand the number of interactions on your profile<\/li><li>View the number of times you were noticed<\/li><li>Know the engagement-to-reach ratio for each post<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong style=\"font-size: 19px\">Overview of Instagram Insights<\/strong> <\/h2>\n\n\n\n<p>Instagram Insights\u2019 \u201chome page\u201d is Insights Overview. You can see your overall performance here. This page contains the following information: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/Instagram-Overview.jpg.png\" alt=\"Instagram Overview\" title=\"Instagram Overview\" class=\"wp-image-9818\" width=\"222\" height=\"381\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Date Range:<\/strong> Data is displayed by days and weeks on the screen. Click \u201cLast 7 days\u201d in the top left corner to change the time interval. Insights can be determined for the selected period excluding today\u2019s date.<\/li><li><strong>Information:<\/strong> If you&#8217;re unsure of what something means, you can click on the \u201ci\u201d button to acquire definitions for the terminology displayed on the screen. <\/li><li><strong>Accounts Reached:<\/strong> The number of unique accounts who have seen your content posts, stories, reels, videos, live videos, and promoted ads \u2014 at least once is referred to as an account reached.<\/li><li><strong>Accounts Engaged:<\/strong> Accounts Engaged refers to the number of users who have reached you and interacted with your content in some way. Likes, saves, comments, shares, and replies are all examples of interactions.<\/li><li><strong>Total Followers: <\/strong>The number of people who follow you is referred to as your total followers.<\/li><li><strong>Content You Shared:<\/strong> This section displays the total number of posts, stories, reels, videos, live videos, and promotions that you&#8217;ve shared. <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong style=\"font-size: 19px\">Instagram Insights: How to Use It<\/strong> <\/h2>\n\n\n\n<p>Now that you&#8217;ve figured out how to get into Instagram Insights, Here are some of the most effective ways to use Insights to grow your Instagram profile. <\/p>\n\n\n\n<p><strong>1. Determine your reach<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/Determine-your-Reach.png\" alt=\"Determine your Reach\" title=\"Determine your Reach\" class=\"wp-image-9824\" width=\"543\" height=\"438\" srcset=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/Determine-your-Reach.png 870w, https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/Determine-your-Reach-300x242.png 300w, https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/Determine-your-Reach-768x621.png 768w\" sizes=\"auto, (max-width: 543px) 100vw, 543px\" \/><\/figure><\/div>\n\n\n\n<p>In Instagram, reach is the number of\nunique users who have viewed your posts. Select the Accounts Reached section. In this category, you&#8217;ll\nfind information about:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Top Posts:<\/strong> The posts with the most\nviews<\/li><li><strong>Top Reels:<\/strong> The reels with the most\nviews<\/li><li><strong>Top Stories:<\/strong> The Instagram Stories\nwith the most views<\/li><li><strong>Top Videos:<\/strong> The videos with the most\nviews<\/li><li><strong>Impressions:<\/strong> The number of times your\nposts were viewed<\/li><li><strong>Profile Activity:<\/strong> Visits to profiles,\nwebsite taps, and other activities<\/li><\/ul>\n\n\n\n<p>Some of these insights can be expanded to provide more information<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong style=\"font-size: 19px\">2. Keep track of who visits your profile and who follows you<\/strong><\/h2>\n\n\n\n<p>Profile Visits can be found on the\nAccounts Reached page, under Account Activity.<\/p>\n\n\n\n<p>How many times your profile has been\nviewed is indicated by Profile Visits. The number of followers you have\nreflects how many of them have seen your stuff.<\/p>\n\n\n\n<p>To calculate the percentage of visitors to your profile who become followers, divide the number of followers by the total number of visitors. &nbsp;Keep track of this number over time to see if your &#8220;conversion rate&#8221; is increasing or decreasing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong style=\"font-size: 19px\">3. Evaluate website clicks<\/strong><\/h2>\n\n\n\n<p>Accounts Reached &#8212;&gt;<strong> <\/strong>Profile Activity is another place to look for website taps. This insight reflects how many times any links in your business profile were clicked.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong style=\"font-size: 19px\">4. Track Engaged Audience<\/strong><\/h2>\n\n\n\n<p> This will indicate the number of users who interact with your post which includes Likes, saves, comments, and shares. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong style=\"font-size: 19px\">5. Monitor content interactions<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/Monitor-Content-Interactions.png\" alt=\"Monitor content interactions\" class=\"wp-image-9839\" width=\"543\" height=\"428\" srcset=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/Monitor-Content-Interactions.png 826w, https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/Monitor-Content-Interactions-300x236.png 300w, https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/Monitor-Content-Interactions-768x605.png 768w\" sizes=\"auto, (max-width: 543px) 100vw, 543px\" \/><\/figure><\/div>\n\n\n\n<p>Go back to the Insights Overview page\nand select Accounts Engaged. You will be taken to a page that displays\nengagement metrics for your content broken down by type.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Likes: It shows the number of likes on your post<\/li><li>Comments: This indicates the number of comments left on your post<\/li><li>Saves: It shows the number of unique accounts that saved your post <\/li><li>Shares: It indicates the number of times your post was shared<\/li><\/ul>\n\n\n\n<p>If any of these figures are low, you should reconsider your Instagram strategy. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong style=\"font-size: 19px\">6. Keep track of your followers<\/strong><\/h2>\n\n\n\n<p>Return to the Insights Overview page and\nselect Total Followers. You will then be taken to the Follower Breakdown page.<\/p>\n\n\n\n<p>This tab displays the number of\nfollowers you have acquired or lost over the past week along with the typical\nhours that your followers log onto Instagram. This data is very helpful for\nscheduling posts. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong style=\"font-size: 19px\">7. Discover what actions were taken on your post<\/strong><\/h2>\n\n\n\n<p>Go back to your profile to see insights for a specific post. Tap on the post you want to evaluate, then click View Insights just below the image. &#8220;Profile Activity&#8221; shows you how many actions people took on your profile after seeing your post &#8211; such as visiting your profile and clicking on your website or following you<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong style=\"font-size: 19px\">8. Your post&#8217;s reach can be found by using &#8220;Reach.&#8221;<\/strong><\/h2>\n\n\n\n<p>A post&#8217;s Reach tells you where it&#8217;s been\nseen, including how many accounts haven&#8217;t followed you when they first saw it.<\/p>\n\n\n\n<p>Additionally, it has metrics for Impressions, which are defined as the number of times you were found on Instagram from a specific location, such as a user&#8217;s home feed, a search, your profile, a location tag, or a hashtag. Your post&#8217;s reach is also included in reach insights, which shows how many unique accounts saw your post.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong style=\"font-size: 19px\">9. View Story insights<\/strong><\/h2>\n\n\n\n<p>Businesses with Instagram profiles can\nview insights into their ephemeral Stories. Return to Insights and scroll down\nto the Content You Shared section on the Insights Overview page to see your\nStory insights. Scroll down to the Stories section to see insights for older\nstories as well as those that have not yet expired.<\/p>\n\n\n\n<p>Here are some more specific insights you can explore<\/p>\n\n\n\n<p><strong>a) Impressions<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/Impressions.jpg\" alt=\"Impressions\" title=\"Impressions\" class=\"wp-image-9856\" width=\"222\" srcset=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/Impressions.jpg 334w, https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/Impressions-165x300.jpg 165w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/><\/figure><\/div>\n\n\n\n<p>The number of times your posts, stories,\nreels, videos, or live videos appeared on screen, including when your content\nwas promoted, is represented by the impression.<\/p>\n\n\n\n<p>Assume you&#8217;ve added six photos to your\nStory. Instagram only counts your entire Story as having received one\nimpression whether someone views one or all six.<\/p>\n\n\n\n<p>The same is true for Story content that has been viewed more than once by a single user. Instagram still only counts that interaction as one impression for the entire Story.<\/p>\n\n\n\n<p><strong>b) Reach<\/strong><\/p>\n\n\n\n<p>This statistic represents the number of\nunique users who have viewed your Story.<\/p>\n\n\n\n<p><strong>c) Taps Forward<\/strong><\/p>\n\n\n\n<p>This metric reflects how many times a user taps your Story photo or video to move on to the next piece of media.<\/p>\n\n\n\n<p><strong>d) Taps Back<\/strong><\/p>\n\n\n\n<p>This metric reflects how many times a\nuser taps your Story photo or video to return to the previous piece of media.<\/p>\n\n\n\n<p><strong>e) Replies<\/strong><\/p>\n\n\n\n<p>The number of messages you receive\nthrough your Story&#8217;s Send Message text box is reflected in this insight.<\/p>\n\n\n\n<p><strong>f) Swipe Out<\/strong><\/p>\n\n\n\n<p>This insight reflects the number of\ntimes users swipe to move on to the next account&#8217;s Story \u2014 not to be confused\nwith &#8220;Taps forward&#8221; which reflect users moving on to your next piece\nof Story media.<\/p>\n\n\n\n<p><strong>g) Exits<\/strong><\/p>\n\n\n\n<p>This insight reflects how frequently a user leaves the Stories section to return to the home feed.<\/p>\n\n\n\n<p><strong>Conclusion:<\/strong><\/p>\n\n\n\n<p>Instagram Insights allows you to analyze your content without\nleaving the app. With the data you find, you can get a better understanding of your\naudience, the type of content that engages them, and how your ads are being\nreceived. Using this valuable information, you can determine what content to\ncreate for your audience and when to publish it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you an Instagram business user? Would you like to know how to analyze your Instagram activities? Instagram Insights is the platform&rsquo;s built-in analytics tool. Instead of making assumptions, Instagram Insights will tell you what appeals to your audience. You&rsquo;ll be able to increase your profile&rsquo;s likes, and followers, and [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":9879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7,15,19,6,8,10],"tags":[1438,829,1112,1436,1437],"class_list":["post-9802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-business-benefits","category-improving-sales","category-industry-insights","category-marketing-and-sales","category-technology-and-tips","tag-insightsininstagram","tag-instagramforleadgeneration","tag-instagramforsmallbusiness","tag-instagraminsights","tag-instagrammarketing"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Instagram Insights (In 9 Easy Steps) - HelloLeads Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.helloleads.io\/blog\/all\/industry-insights\/how-to-use-instagram-insights-in-9-easy-steps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Instagram Insights (In 9 Easy Steps) - HelloLeads Blog\" \/>\n<meta property=\"og:description\" content=\"Are you an Instagram business user? 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