{"id":4680,"date":"2022-02-26T14:07:21","date_gmt":"2022-02-26T14:07:21","guid":{"rendered":"https:\/\/www.helloleads.io\/blog\/?p=4680"},"modified":"2022-09-14T08:13:51","modified_gmt":"2022-09-14T08:13:51","slug":"complete-guide-to-seo-basics-for-your-small-business","status":"publish","type":"post","link":"https:\/\/www.helloleads.io\/blog\/all\/marketing-and-sales\/complete-guide-to-seo-basics-for-your-small-business\/","title":{"rendered":"Complete Guide to SEO Basics <br>for your small business"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"441\" src=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/02\/SEO-1.jpg\" alt=\"Complete Guide to SEO Basics for your small business\" title=\"Always be keen on Learning\" class=\"wp-image-4681\" srcset=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/02\/SEO-1.jpg 697w, https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/02\/SEO-1-300x190.jpg 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure><\/div>\n\n\n\n<p>Have\nyou ever been frustrated with your competitor\u2019s website which outranks your\nwebsite?<\/p>\n\n\n\n<p>In\ntoday\u2019s digital age, you need to create a strong online presence to win more leads\nand customers for your business. Digital marketing is one of the best and most effective\nways to generate more leads for your business as it provides a global reach and\nvisibility of your brand, product, and services.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.helloleads.io\/blog\/all\/best-practices\/top-10-seo-strategies-small-businesses-shouldnt-miss\/\" title=\"SEO for Small Business\"><strong>Search Engine Optimization (SEO)<\/strong><\/a> is an important part of digital marketing that can help in getting higher search ranking and driving more traffic to your website. <\/p>\n\n\n\n<p>When entrepreneurs and small businesses get SEO right, they can see lifts in website traffic, brand visibility, and revenue. This makes for more sales opportunities and stronger growth. <\/p>\n\n\n\n<p>Are you a small business owner\nlooking to get started with SEO?<\/p>\n\n\n\n<p>In this small business guide, we will walk you through the basics of SEO for small businesses explaining each term and phrase that you should be aware of.<\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">Search Engine Optimization (SEO)<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.helloleads.io\/blog\/all\/marketing-and-sales\/top-5-best-seo-audit-tools-for-small-businesses-in-2022\/\" title=\"SEO for Small Business\"><strong>SEO<\/strong><\/a> is the process of increasing the quantity and quality of website traffic to your website through organic search engine results. It helps to increase the visibility of the business. 93% of online experiences begin with search engines.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Importance of SEO to businesses<\/strong><\/h2><\/p>\n\n\n\n<p>There\nis a popular joke in the online industry is that, if you want to hide a dead\nbody, you should hide it on the second page of Google. Because, a fraction of\npeople go to the second page of the Search Engine Results Page (SERP) and if\nyour industry is not on the first page of Google, your competitors will take\nall your customers.<\/p>\n\n\n\n<p>Click\nthrough Rate (CTR) decreases gradually with each position. If you want your\nbusiness to be successful in the online world, it is very important to have a\nwell-optimized website. One big advantage of SEO against Pay-per-click (PPC)\nis, even if you stop your SEO activities today, your results won\u2019t stop\ntomorrow, unlike PPC.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.helloleads.io\/blog\/all\/business-benefits\/top-10-steps-to-improve-seo-ranking\/\" title=\"SEO for Small Business CRM\"><strong>SEO<\/strong><\/a> is very important for businesses if you want to make more sales without high marketing costs.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Local SEO<\/strong><\/h2><\/p>\n\n\n\n<p>Local SEO is targeted towards users and potential customers who are interested in local searches for a business\u2019s products or services. These include location-based queries and results. For example a vegan restaurant in New York or a plumber in Manhattan. <\/p>\n\n\n\n<h2><strong>Search Engine<\/strong><\/h2>\n\n\n\n<p>According\nto Google, a Search engine is \u201ca program that searches for and identifies items\nin a database that correspond to keywords or characters specified by the user,\nused especially for finding particular sites on the World Wide Web\u201d.<\/p>\n\n\n\n<p>Search\nengines answer the queries entered by users and give them a list of relevant\nresults based on various factors.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Few search engines other than Google<\/strong><\/h2><\/p>\n\n\n\n<p>Popular\nsearch engines other than Google are Bing, Yahoo!, DuckDuckGo &amp; Yandex.\nThere are so many types of search engines. For example, YouTube is a search\nengine that only results in video results. If you consider based on traffic,\nYouTube is the second most popular search engine in the world.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Most important Google Ranking Factors<\/strong><\/h2><\/p>\n\n\n\n<p>There\nis no definite, concrete answer for this. Everything we know is based on\nexperiments and industry best practices. They include <\/p>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\"><li>Quality Content<\/li><li>Quality &amp; Relevant Backlinks<\/li><li>Mobile First<\/li><li>Page Speed<\/li><li>Brand Strength<\/li><li>Domain Strength<\/li><li>User experience<\/li><li>Technical SEO<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\"><li>Social Signals<\/li><li>Content Freshness<\/li><li>Schema Code<\/li><li>HTTPS<\/li><li>Domain Authority<\/li><li>Content-Type<\/li><li>Content Depth<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Web crawling<\/strong><\/h2><\/p>\n\n\n\n<p>Web\ncrawling is the process where search engine bots crawl websites for indexing.\nThose are called a spider or spider bot. It uses hyperlinks to visit pages and\ncopies them for processing and indexing by the search engine so that users on\nthe Internet can search more quickly and efficiently.<\/p>\n\n\n\n<p>The more\nfresh content you produce, the more frequent your website will be crawled from\nsearch engines.<\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">SERP<\/strong><\/h2>\n\n\n\n<p>SERP stands for Search Engine Results Page. When you search anything on search engines, this is the page where you can see all the results. SERP includes PPC listings and organic listings. Listings are available in multiple formats based on the keyword.<\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">Organic result<\/strong><\/h2>\n\n\n\n<p>Among\nthe two types of search results in SERP, organic results are displayed by\nsearch engines based on relevancy, quality, and other ranking factors. Organic\nresults are unpaid results and are also called \u2018free results\u2019, \u2018natural\nresults\u2019. The ranking of organic results is based on various factors. Organic\nresults can be seen under the paid results. You can\u2019t manipulate organic\nresults by paying Google but can be improved by having high-quality content and\nimproving user experience.<\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">Paid result<\/strong><\/h2>\n\n\n\n<p>Paid\nresults are one where advertisers pay to get their ads displayed above organic\nresults on SERP. Paid results are quick and advertisers don\u2019t need to optimize\ntheir website, content to rank. The position will be based on your Max CPC and\nyour quality score. The more quality score you have, the less money you need to\npay.<\/p>\n\n\n\n<h2><strong>Google Sandbox<\/strong><\/h2>\n\n\n\n<p>Google Sandbox Effect is a theory that states new websites are normally in the probation period (inside a box) and cant be able to rank well for their most important keywords. The theory states Google needs some time to observe before taking it out of that imaginary area. It may be caused by building too many links within a short period.&nbsp; It has never been announced officially but was mentioned by Google.<\/p>\n\n\n\n<p><h2><strong>Google Auto complete<\/strong><\/h2><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"287\" src=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/02\/SEO-3.jpg\" alt=\"Google Auto complete\" title=\"Google Auto complete\" class=\"wp-image-4684\" srcset=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/02\/SEO-3.jpg 697w, https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/02\/SEO-3-300x124.jpg 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure><\/div>\n\n\n\n<p>Google\nAutocomplete is a function in Google and other search engines. When a user\nstarts typing in the search box, the Google autocomplete function gives you a\nlist of options to complete your search.<\/p>\n\n\n\n<p>The\nsearch suggestions are based on popular searches and also based on your search\nhistory.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Googlebot<\/strong><\/h2><\/p>\n\n\n\n<p>Googlebot\nis Google\u2019s web crawler to find, crawl, and index web pages.<\/p>\n\n\n\n<p>Googlebot\nis also referred to as a spider. The job of Googlebot is to crawl every webpage\nthat allows it access and add it to Google\u2019s index. Once a website is indexed\nby Googlebot crawlers, it can be accessed by the users on SERPs based on their\nsearch queries.<\/p>\n\n\n\n<p>Googlebot is the general name for two different types of crawlers: a desktop crawler that simulates a user on a desktop, and a mobile crawler that simulates a user on a mobile device.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">DA<\/strong><\/h2><\/p>\n\n\n\n<p>DA\nstands for Domain Authority (metric developed by MOZ) is a search engine\nranking score that ranges from 0 to 100. The score predicts how well a website\nwill rank on SERP. The higher your DA, the better chances you have at ranking\nhigher.<\/p>\n\n\n\n<p>DA is\nstill an important metric for SEOs. They use it to quickly understand the\nquality of websites. It helps them to compare multiple sites and understand\ntheir authority.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Difference between DA and PA<\/strong><\/h2><\/p>\n\n\n\n<table class=\"wp-block-table has-fixed-layout is-style-stripes\"><tbody><tr><td>\n  <strong>DA<\/strong>\n  <\/td><td>\n  <strong>PA<\/strong>\n  <\/td><\/tr><tr><td>DA is Domain Authority. It explains the authority of your entire            website. The higher the DA, the     higher the   possibility of ranking. But, DA is one of the hundreds of   ranking factors.   <\/td><td>PA is Page Authority. It explains     the authority of a specific page, based on the backlink, social sharing, etc. <\/td><\/tr><\/tbody><\/table>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Domain<\/strong><\/h2><\/p>\n\n\n\n<p>A\ndomain name is an address where internet users can access your website, and it\nincludes web addresses, email addresses, and the addresses of the Internet\nprotocols. It is a shortcut to the server that hosts your website. For example,\nGoogle.com is easy to remember than \u201c74.125.127.147\u2033. <\/p>\n\n\n\n<p>A\ndomain name has two main elements:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li> The website\u2019s name (e.g., <strong><a href=\"https:\/\/helloleads.io\/\" title=\"Helloleads CRM\">HelloLeads<\/a><\/strong>) <\/li><li> The domain name extension (e.g., .<strong>io<\/strong>) <\/li><\/ul>\n\n\n\n<p><h2><strong style=\"font-size:19px\">TLD &amp; ccTLD<\/strong><\/h2><\/p>\n\n\n\n<p>Top-Level Domain (TLD) is the final part of an internet address. There are different types of TLD are available like .com, .net, .org, .co.in, etc.<\/p>\n\n\n\n<p>ccTLD\nis a country code top-level domain. Each country has its own domain extension.\nAll ccTLDs are just two characters. For example, .in for India, .us for USA.<\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">URL <\/strong><\/h2>\n\n\n\n<p>URL\nstands for Uniform Resource Locator. It is the address of a web page or\ndocument on the www. URL that has multiple parts. It begins with the protocol (HTTPS,\nhttp, etc).<\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">Multiple components of URL:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li> Protocol : The method used to process the URL (https, http, etc) <\/li><li> Domain : The domain name (ex: upgrad.com) <\/li><li> Path : The folder and page of the website <\/li><li> Query string : Parameters for dynamic data <\/li><li> Hash : Find the specific section of a webpage. <\/li><\/ul>\n\n\n\n<p><h2><strong style=\"font-size:19px\">White Hat SEO<\/strong><\/h2><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"287\" src=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/02\/SEO-4.jpg\" alt=\"White Hat SEO\" title=\"White Hat SEO\" class=\"wp-image-4685\" srcset=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/02\/SEO-4.jpg 697w, https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/02\/SEO-4-300x124.jpg 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure><\/div>\n\n\n\n<p> White Hat SEO is a process of improving your search engine rank following the guidelines of search engines without compromising on your methods. White Hat SEO  <\/p>\n\n\n\n<p>doesn\u2019t\ninvolve manipulating search engines with shady methods but instead involves building\nsearch engine-friendly websites and user experiences. White hat involves creating\nquality content that provides value to the visitors and helps them to earn\nlinks instead of building backlinks.<\/p>\n\n\n\n<p>The list of methods that are following Google\u2019s guidelines is called White Hat SEO.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Black Hat SEO<\/strong><\/h2><\/p>\n\n\n\n<p>Black\nHat SEO is a process of trying to manipulate search engine algorithms to\nimprove the search engine ranking. It violates search engines\u2019 guidelines.\nBlack Hate SEOs practice the methods to get immediate results instead of\nbuilding a website with users in mind. There are so many Black Hat SEO methods\nthey utilize and search engines identify and offer penalties if get caught.\nBlack Hat methods might be helpful in the short term but if you are planning\nfor the long term, black hat definitely is not the solution. If your site gets\npenalized, it takes so much time and effort to remove it.<\/p>\n\n\n\n<p>Black hat SEO practices to avoid include Cloaking, keyword stuffing, link exchange, buying links, PNB, link hiding, link farming, gateway or doorway pages.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Private Blog Network (PBN)<\/strong><\/h2><\/p>\n\n\n\n<p>Private\nBlog Network is a website built on dropped or auctioned domains. Some black hat\nSEOs build them to link to their important website and transfer authority.<\/p>\n\n\n\n<p>Google\nis against this method as it can uplift a spammy website so they are most often\nhidden from search engines.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">SEO tools<\/strong><\/h2><\/p>\n\n\n\n<p><strong>SEO<\/strong> tools analyze the performance of web pages and give insights for high placement on the SERP.&nbsp; The most popular and important SEO tools are Google Analytics, Google Search Console, Google Keyword Planner, Bing Webmaster Tools, Ahref, SEMRush, Alexa, Moz, Buzzsumo, UberSuggest, Screaming Frog, and more.<\/p>\n\n\n\n<p><strong>(i) Google Search Console :<\/strong> If you are an SEO, you need to master the Search Console. It helps you to check your website health in the eyes of Google. It helps you to analyze the performance of your website and helps you optimize it better. It helps you to find the list of errors in the website. It is a completely free tool from Google.<\/p>\n\n\n\n<p><strong>(ii) Google Analytics :<\/strong> Free version of Google Analytics is sufficient if your website is mid-level. It helps you to understand the performance of your website, understand the behavior of the visitors, help you perform better in terms of conversions, and so on.<\/p>\n\n\n\n<p>Apart\nfrom these free tools, some notable paid tools are<\/p>\n\n\n\n<p><strong>(iii) Moz :<\/strong> It helps businesses to analyze and get insights about their websites and their competitors.<\/p>\n\n\n\n<p><strong>(iv) Ahrefs :<\/strong> Ahrefs is the best tool if you want to check your or your competitor\u2019s backlinks.<\/p>\n\n\n\n<p><strong>(v) SEMRush :<\/strong> SEMRush helps you check the health of your backlink, the position of your keywords, and errors in your website.<\/p>\n\n\n\n<p><strong>(vi) Screaming Frog :<\/strong> It crawls your entire website and lists out all key elements like internal links, external links, titles, descriptions, HTTP status code, and more.<br><\/p>\n\n\n\n<p><strong>\ufeff(vii) UberSuggest :<\/strong> Ubersuggest is a FREE chrome extension and a powerful SEO tool that shows you keywords monthly search volume, CPC &amp; competition data.\n\n<\/p>\n\n\n\n<p>The Uber suggest extension will not only provide you with insightful data related to a specific keyword query on Google but also sites like YouTube, Amazon &amp; more.&nbsp; <\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Do-follow link &amp; No-follow links<\/strong><\/h2><\/p>\n\n\n\n<p>Do-follow\nis the default hyperlink. When search engines finds a Do-follow link, it crawls\nthe page and pass authority (also called as link juice) from one website to\nanother. More do-follow links from high authority sites means possibility of\nbetter ranking in SERP as backlink is still an important ranking factor.<\/p>\n\n\n\n<p><strong>Example of a do-follow link:<\/strong><\/p>\n\n\n\n<p>&lt;a\nhref=\u201dhttps:\/\/www.upgrad.com\u201d&gt;Do-follow link Example&lt;\/a&gt;<\/p>\n\n\n\n<p>No-follow\nis another type of backlink where webmasters can tell search engines that not\nto follow the specific link.<\/p>\n\n\n\n<p>Well,\nit doesn\u2019t guarantee Google to not to follow the links. Businesses use No-follow\nlink when they link social media sites or any other third party sites and don\u2019t\nwant to pass their link juice to those websites.<\/p>\n\n\n\n<p>A\nDo-follow link passes the link juice from one domain to another and the\nno-follow link doesn\u2019t pass the link juice. A Do-follow link is more valuable\nin terms of SEO and No-follow links are less valuable.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">On-Page SEO<\/strong><\/h2><\/p>\n\n\n\n<p>On-Page\nSEO is the list of activities performed in the website to increase the\nperformance of the website in ranking, user experience and conversion. Primary\naspects of on-page SEO include making surePage title, Meta descriptions, Meta tags, URL Structure, Body tags, Keyword\ndensity, Image, Internal linking are in order and good.<\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">Off-Page SEO<\/strong><\/h2>\n\n\n\n<p>Off-Page\nSEO is the list of activities performed away from the website to improve the\nranking and visibility of the website. Primary aspects of Off-Page SEO includeGuest Blogging, Reverse Guest\nBlogging, Social Networking Sites, Press release, creating backlinks etc.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Critical meta tags <\/strong><\/h2><\/p>\n\n\n\n<p>The\npage title and the meta description are the critical meta tags. The page title\n(sometimes called SEO title) plays an important role in ranking but it is also\nimportant because it is the title that shows on the Search Results Page (SERP).\nIt must use a keyword to rank well with Google but it must also be compelling\nso a user will want to click on it. The meta description does not affect\nranking, but it also plays a role in the SERP because it also must make the\nuser want to click on the search result. You should also mention that Google\nrecently increased the character length limit of meta descriptions to around\n280 to 320 (no one is sure of the actual limit yet).<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">SEO writing<\/strong><\/h2><\/p>\n\n\n\n<p>The\nusage of keywords and key phrases within a website\u2019s content is known as SEO\nwriting. This helps increase the organic visibility of the website on the SERP.<\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">Keywords<\/strong><\/h2>\n\n\n\n<p>Keywords\nare words or phrases search engine users use to find relevant content. They are\nalso known as queries.<\/p>\n\n\n\n<p style=\"text-align:left\">When\nwe figure out the list of keywords your potential users use, after the complete\nanalysis, we have to implement those keywords on relevant webpages and optimize\nit to rank higher on search engines.<\/p>\n\n\n\n<h2><strong><strong style=\"font-size:19px\">Keyword frequency<\/strong><\/h2>\n\n\n\n<p>Keyword\nfrequency is the number of times a specific keyword phrase appears on a web\npage. While optimizing a web page, we have to make sure we don\u2019t use the\nkeyword so much that becomes keyword stuffing.<\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">Keyword Difficulty<\/strong><\/h2>\n\n\n\n<p>Keyword difficulty is a metric to define how difficult it is to rank for a specific keyword-based on its popularity and competition. Higher the keyword difficulty, more time or number of backlinks might be needed.<\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">Keyword Proximity<\/strong><\/h2>\n\n\n\n<p>Keyword\nProximity tells the distance between to keywords on a web page.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Keyword Density<\/strong><\/h2><\/p>\n\n\n\n<p>Keyword\nDensity is the percentage of times a keyword or phrase appears on a specific\nweb page. When the keyword density is far higher than the recommended level, it\nmight trigger search engines to think it\u2019s keyword stuffing. So, we need to\nmake sure the keyword density is not too high for any primary or secondary\nsearch phrases.<\/p>\n\n\n\n<p>For\nexample, if a keyword appears 5 times in an article of 200 words, the density\nwould be 2.5%. There is no ideal keyword density but 3-4% is considered as best\npractice for SEO.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Keyword Stuffing<\/strong><\/h2><\/p>\n\n\n\n<p>Keyword\nstuffing is a black hat SEO method. Increasing the keyword frequency to rank\nfor specific keywords is generally frowned upon and could get your website\npenalized.<\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">Keyword Stemming<\/strong><\/h2>\n\n\n\n<p>Keyword\nStemming is a process of identifying the root word of a keyword and creating\nnew keywords by adding suffixes, prefixes and pluralization.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Keyword Prominence<\/strong><\/h2><\/p>\n\n\n\n<p>Keyword\nProminence tells where your keyword is located in a web page. For example, in a\nblog section, it is better to have your keyword in the article, especially\nfirst and last paragraph.<\/p>\n\n\n\n<p><h3><strong style=\"font-size:19px\">Keywords on a page<\/strong><\/h3><\/p>\n\n\n\n<p>It is good to have three primary keywords and some secondary keywords, but it shouldn\u2019t look unnatural within the content, and the number of keywords to be used depends on the content length, page flow, keyword difficulty, etc.<\/p>\n\n\n\n<p><strong>Ways to know if you are using the right\nnumber of keywords in a page<\/strong><\/p>\n\n\n\n<p>There\nis no right number or range. You have to make sure the keywords in the content\nlooks natural and doesn\u2019t look forced.&nbsp;\nIt is a best practice to have 3 primary keywords and few secondary\nkeywords and again, it depends on the length, keyword difficulty, competition,\nflow of the page and more.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Long tail keywords<\/strong><\/h2><\/p>\n\n\n\n<p>Keywords\ncan be made into a more specific combination of several words. These are called\nlong-tail keywords. Long-tail keywords can be very specific and, hence, can be\ngood for attracting quality traffic from people who are interested in that\nspecific search query, and they are more likely to transform this kind of\ntraffic into conversions.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">NAP<\/strong><\/h2><\/p>\n\n\n\n<p>NAP\nstands for Name, Address, Phone Number. NAP is one of the critical aspect of\nLocal SEO. It helps search engines to understand and identify the list of\ncompanies to be displayed for specific location-based searches.<\/p>\n\n\n\n<p><h2><strong>Bounce rate in SEO<\/strong><\/h2><\/p>\n\n\n\n<p>Bounce\nrate is the percentage of website users who leave the website from the landing\npage without visiting any other page or without taking any specific action.<\/p>\n\n\n\n<p>According\nto Google, Bounce rate is single-page sessions divided by all sessions or the\npercentage of all sessions on your site in which users viewed only a single\npage and triggered only a single request to the Analytics server.<\/p>\n\n\n\n<p>To\nlower the bounce rate, increase the engagement on your page (with the help of\ninternal links, call to action (CTA), etc), increase page speed, matching user\nexperience and more.<\/p>\n\n\n\n<p>Bounce rate benchmarks change from genre to genre. Blogs tend to have high bounce rates and B2B sites should have lesser. Benchmarks also change based on the industry.<\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">Header tags<\/strong><\/h2>\n\n\n\n<p>It\nranges from &lt;h1&gt; to &lt;h6&gt; with H1 being the biggest and H6 being the\nsmaller header. H1 and H2 is considered to be the most important for SEO.<\/p>\n\n\n\n<p>It is\nrecommended to utilize your secondary keywords in header tags wherever it feels\nnatural and doable.<\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">Meta descriptions<\/strong><\/h2>\n\n\n\n<p>Meta\ndescriptions are HTML attributes which conveys what the page is about. It\nprovides the description about the webpage not only to search engines but also\nto users. Users can read the meta descriptions beneath the Title of the web\npage in search engine results page.<\/p>\n\n\n\n<p>Meta\ndescriptions are one of the important SEO tags where it is recommended to\noptimize for keywords. Apart from that, it is crucial to design a meta\ndescription in a way that users want to read more about your web page and thus\nimprove your CTR.<\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">Internal Links<\/strong><\/h2>\n\n\n\n<p>Internal\nlinks are hyperlinks that connects one webpage to another webpage of your\ndomain. Internal links structure is very important for both user experience and\nsearch engines.<\/p>\n\n\n\n<p>Internal\nlinks structure should be well planned keeping users in mind so they can\nnavigate the website without any confusion. Keep every important page within 2,\n3 clicks from the home page. Link Depth is the number of clicks required to\nreach a page from home page. Keep all your important key pages links in the\nhome page.<\/p>\n\n\n\n<p>Internal links help search engines to crawl and index the web pages of the website and helps link juice pass from one page to another. If properly optimized, the right placements of internal links reduce the bounce rate of the web page.<\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">Outbound links<\/strong><\/h2>\n\n\n\n<p>Outbound\nlinks are links that links your website to another website.<\/p>\n\n\n\n<p>Having\ntoo many outbound links might hurt your SEO as they pass link juice from your\ndomain to another domains. It is recommended to have no-follow links to\noutbound links to avoid passing on authority.<\/p>\n\n\n\n<p>Keeping\nfew outbound links to high authority sites might be helpful as you tell search\nengines more about the content you have and it creates a connection from your\nwebsite to other relevant websites.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Inbound links<\/strong><\/h2><\/p>\n\n\n\n<p>Inbound\nlinks are links coming from another domain to your own domain.<\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">Link building<\/strong><\/h2>\n\n\n\n<p>Google\nexists to serve the searcher. That means Google is constantly trying to\ndetermine which results are most relevant to any given searcher and any given\ntime. In addition to relevance, Google considers credibility too. So the search\nengine looks to see if other websites have linked to yours. If so, that means\nyour content is worth linking to and is, therefore, more credible when compared\nto a website not linked to externally. In a nutshell, link building is what SEO\nprofessionals do to try and get links to their websites in order to improve\nsearch results.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Backlinks in SEO<\/strong><\/h2><\/p>\n\n\n\n<p>When\none website links to another website that is called as backlinks. Backlinks are\nan important SEO ranking factor. There are two types of backlinks. No follow\nand Do follow backlinks.<\/p>\n\n\n\n<p>When a web page gets multiple relevant backlinks from authority sites, Google and other search engines consider the page to be more relevant to the search query, thus improving the rank of the web page.<\/p>\n\n\n\n<p>The\nnumber of backlinks is not always important but the quality and relevancy make a\nbig impact.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Importance of Backlinks<\/strong><\/h2><\/p>\n\n\n\n<p>Google\nconsiders backlinks like a vote. The more backlink a website has, the more\npopular and important it is. But as we mentioned in the early answer, just the\nnumber is not the only factor. There are so many other factors that decided how\nmuch value every backlink brings to your website. The authorization of the\nwebsite, the relevancy of the website, the value of the page where we get backlinks\nfrom, the location of the page where we get backlinks, and so on.<\/p>\n\n\n\n<p>One high-quality\nbacklink is more valuable than ten low-quality backlinks. If you are into ERP\nbusinesses, the links you get from websites\/blogs related to ERP has more\nvaluable than non-ERP-related websites.<\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">Robots.txt <\/strong><\/p>\n\n\n\n<p>Robots.txt\nis a text file. It is through this file, it instructs search engine crawlers\nabout indexing and caching of a webpage, file of a website or directory,\ndomain.<\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">Anchor texts <\/strong><\/h2>\n\n\n\n<p>Anchor\ntext is the clickable text in a hyperlink. Anchor texts help users to\nunderstand what the page is about. It also holds SEO value if keywords are implemented.\nBut in case of over-optimized, might get punished by Google.<\/p>\n\n\n\n<p>Anchor\ntext should be natural and diversity is important like branded, long tail,\nimage links, partial and exact matches.<\/p>\n\n\n\n<p>Search engines use anchor text to understand the context of the page it is linking to. This holds some SEO value in terms of understanding search engines what the page is about.<\/p>\n\n\n\n<p><strong>Title Tag<\/strong><\/p>\n\n\n\n<p>Title\ntag helps Google and users to understand the purpose of a web page. Optimizing\npage title is an important on-page task where it\u2019s recommended to use your\nprimary keyword. Also, the title tag should be good enough to make search\nengine visitors click on it and visit your web page.<\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">SEO Friendly URLs<\/strong><\/h2>\n\n\n\n<p>SEO\nFriendly URLs are URLs that are easy for both search engines and users to\nunderstand. URLs that are static instead of dynamic, without parameters, keyword-optimized,\nreader-friendly &amp; short.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Robots Meta Tag<\/strong><\/h2><\/p>\n\n\n\n<p>Robots\nMeta Tag tells the search engines how to treat the page with commands like\nFOLLOW, NOFOLLOW, INDEX &amp; NOINDEX.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Methods to redirect a page<\/strong><\/h2><\/p>\n\n\n\n<p>In\ngeneral, 301, 302, and Meta Refresh are the three most widely used redirects.<\/p>\n\n\n\n<p>301,\n&#8220;Moved Permanently&#8221;\u2014recommended for SEO<\/p>\n\n\n\n<p>302,\n&#8220;Found&#8221; or &#8220;Moved Temporarily.&#8221; <\/p>\n\n\n\n<p>301\nredirect is a permanent redirect method to redirect users and search engines to\nredirect from old URL to new URL. When a webmaster wants to redirect from one\nURL to another for various reasons, 301 is considered the best as it passes\nmost of the link juices from the old page to the new page.<\/p>\n\n\n\n<p>301 is\nbetter for SEO compared to 302 or other JS-related redirects in terms of\npassing authority and value.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Search Console \/ Webmaster Tools<\/strong><\/h2><\/p>\n\n\n\n<p>Google\nSearch Console, previously known as Webmaster Tools is a tool Google provides\nto webmasters to check the health of their website in the eyes of the search\ngiant.<\/p>\n\n\n\n<p>Not\nonly webmaster can analyze the various aspects of the website like checking\nindexing status, crawl errors, crawl status, keyword performance, backlinks,\nbut also can be able to disavow URLs, apply for page reindex, upload XML\nsitemap, etc. <\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">ALT Tag<\/strong><\/h2><\/p>\n\n\n\n<p>Alt\ntag is an HTML attribute that helps us to give a description to every image you\npublish on your website. If any reason, the image cannot be displayed in the\nbrowser, users can read the alt tags and understand what the image relates to.\nIt also helps search engines to understand what the image is about, which helps\nthem to understand more about the page. ALT tags can increase the ranking of\nthe website\u2019s images in the \u2018image search\u2019 of search engines.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Search Engine Submission<\/strong><\/h2><\/p>\n\n\n\n<p>Search\nengine submission is the process of submitting your website to popular search\nengines to make sure it gets crawled and indexed.<\/p>\n\n\n\n<p>But,\nthis process is not necessary anymore as search engines are way smarter and\nhave the capacity to find your website and index easily without you needing to\nsubmit it to them manually.<\/p>\n\n\n\n<p><strong>Forum Posting<\/strong> Forum posting is an off-page technique where you create a profile on a relevant forum, create a thread, engage with other users, participate in online discussions to get backlinks to your site. This could have been a great way to reach out to potential users and engage but some advertisers spammed the process and thus lost its trustability.  <\/p>\n\n\n\n<p>But\nstill, if you can engage with users and educate them, clear their doubts, help\nthem find the solution, we can still utilize this method.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">RSS Feed<\/strong><\/h2><\/p>\n\n\n\n<p>RSS\nStands for Really Simple Syndication. RSS Feed submission is the process of\nsubmitting RSS feeds to the RSS submission directory. It is helpful for users\nto get updated on multiple blogs, websites, and news from a single\nlocation.&nbsp; The usability of RSS is very\nlimited now and the way people consume content has changed over time.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Blog Commenting<\/strong><\/h2><\/p>\n\n\n\n<p>Blog\nCommenting is a process of adding comments on blog posts with a relevant\nbacklink to your website.<\/p>\n\n\n\n<p>There\nare two types of blog commenting. Automated and Manual. Automated blog commenting\nis usually a scammy process where you don\u2019t read a blog post and comment on a\nmass scale. It doesn\u2019t add any value to the reader or publisher. Manual\ncommenting is when you select relevant sites, read through the blog post, add\nyour opinion in the form of a comment, engage with the author and share your\nrelevant blog post\/page which can be helpful to other readers.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">SEO Value of blog commenting<\/strong><\/h2><\/p>\n\n\n\n<p>It is\nobvious that the value, practice of blog commenting is not how it is used to\nbe. The links don\u2019t hold any value as they are mostly no-follow these days. It\ncan only be valuable if you choose the right blog, share the right link, and if\npeople follow your page based on that link. <\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Referral traffic<\/strong><\/h2><\/p>\n\n\n\n<p>Referral traffic is the visits you get from third-party domains. You can improve the referral traffic by building or earning links from potential and relevant websites.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Directory submission<\/strong><\/h2><\/p>\n\n\n\n<p>Directory\nsubmission is an off-page SEO technique still getting utilized by some\nbusinesses. It works only if your business is getting listed on popular\ndirectory websites where people actually look for businesses. Listing the\nwebsite in dozens of websites just to get backlinks is an old concept that\nshould be avoided.<\/p>\n\n\n\n<p>You\ncan submit your website to a niche-relevant directory for citation if it\u2019s a\nlocal business.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">PPC<\/strong><\/h2><\/p>\n\n\n\n<p>Pay\nPer Click or PPC is a kind of advertisement campaign in which advertisers are\ncharged when users click on the advertisement. The amount charged on the\nadvertiser is called Cost Per Click (CPC). Most PPC advertising will include a\nCPM component as well. CPM is an abbreviation for Cost Per Mille, or cost per\nthousand Ad impressions.<\/p>\n\n\n\n<p>There\nwill be a small cost charged on the advertiser when the Ad gets thousands of\nviews. <\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">CTR<\/strong><\/h2><\/p>\n\n\n\n<p>CTR\nstands for Click Through Rate. We can get the CTR by dividing the number of\nimpressions by the number of clicks. For example, if you have got 15 clicks out\nof 150 impressions your CTR would be 10%. CTR is not a direct ranking factor but\nin a long run, it can improve the ranking on SERP.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Exact Match Domain<\/strong> (<strong>EMD)<\/strong><\/h2><\/p>\n\n\n\n<p>EMD or Exact Match Domain is a domain that includes the search phrases. For example, when someone is searching for Buy Tablets Online, an Exact Match Domain could be BuyTabletsOnline.com<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Difference between page rank and Search engine result page<\/strong><\/h2><\/p>\n\n\n\n<p>Page\nrank is a Google algorithm. This is a metric for measuring the performance of a\nwebpage submitted by webmasters to search engines. Google discontinued\nrevealing the page rank to the world.<\/p>\n\n\n\n<p>SERP\nor search engine results page lists the pages that relate to any query made by\nthe user. These results include both organic search as well as paid results.\nThe results in the SERPs hold some positions, and these are not just random\npositions. The ranking positions are decided by the search engines using\nsophisticated algorithms, and page rank are one of them.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">HTML Sitemap<\/strong><\/h2><\/p>\n\n\n\n<p>HTML\nsitemap is a new website that allows people to view a list of pages structured\nto understand and traverse the site quickly. An HTML sitemap isn&#8217;t essential if\nyour website has a few user-accessible sites. HTML sitemaps are very beneficial\nif you have a large website.<\/p>\n\n\n\n<p><h2><strong>XML Sitemap<\/strong><\/h2><\/p>\n\n\n\n<p>Extensible\nMarkup Language (XML) is an acronym for &#8220;Extensible Markup Language.&#8221;\nThe purpose of an XML sitemap is to provide search engines with information\nabout the most recent changes made to them. It contains a list of websites and\nthe frequency with which they are updated. Using an XML sitemap, we may request\nthat search engines regularly scan and index our essential pages. When a search\nengine discovers a website, among the first things it looks for is a sitemap.<\/p>\n\n\n\n<p><h2><strong>LSI (Latent Semantic Indexing)\nkeywords&nbsp;<\/strong><\/h2><\/p>\n\n\n\n<p>LSI Keywords or Latent Semantic Indexing keywords are semantically linked to the principal term used by visitors in search engines. When we use LSI keywords to improve a page, the keyword relevance will rise. LSI allows you to optimize keywords on a web page without worrying about keyword  stuffing. Google&#8217;s algorithm uses LSI keywords to determine the relevance of a search phrase. It aids search engines in deciphering the semantic structure of keywords and extracting the meaning of the text to provide the best SERP results.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Factors to make website search engine\nfriendly<\/strong><\/h2><\/p>\n\n\n\n<p>Several\nfactors make a website search engine friendly, including keywords, quality content,\ntitles, metadata, etc. A website needs these factors to be ranked by a search\nengine and therefore found by a user.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Canonical URL<\/strong><\/h2><\/p>\n\n\n\n<p>If a\npage is accessible by several URLs or several pages have similar content (e.g.,\npages with both mobile and desktop versions), Google will see these as\nduplicates and will pick one as the canonical version to crawl unless you\nspecify the canonical URL.<\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">Google Penalty<\/strong><\/h2>\n\n\n\n<p>Google\nexecutives manually penalize websites when they are observed to be violating\nany Google guidelines. Notifications are sent via Google Search Console when\nsuch breaches happen. It takes so much time and effort to lift the penalization\nthat it is better not to get penalized in the first place.<\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">Schema markup<\/strong><\/h2>\n\n\n\n<p>Schema\nmarkup is a piece of code that you put on your site to help search engines\ndisplay additional information to users on SERPs.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Cloaking<\/strong><\/h2><\/p>\n\n\n\n<p>Cloaking is a black-hat SEO technique used to display to users the content that is not what is presented to search engine crawlers to manipulate search engine rankings for certain keywords.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Page speed <\/strong><\/h2><\/p>\n\n\n\n<p>Page\nspeed refers to how fast your site loads for a user, something Google takes\ninto account while ranking websites since a faster loading page directly\ntranslate to a better user experience. To increase page speed, following some\ntechniques such as reducing image sizes, enabling compression, reducing\nredirects, removing render-blocking JavaScript, leveraging browser caching, improving\nserver response time, using a content distribution network to compress files,\noptimizing the code, etc. is important.<\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">SEO for a video<\/strong><\/h2>\n\n\n\n<p>Videos\nare growing increasingly popular on the web, which can improve SEO if the\nvideos produced get attention and therefore share and backlinks. But to get the\nvideo seen can require SEO to get it found, and Google can\u2019t watch a video. It\nneeds the same types of information required for text-based pages to rank a\nvideo. Including the transcript as a text is an easy way to do SEO for a video\nbecause search engines can crawl the text. In addition, the same attention\nshould be paid to keywords, page titles, and descriptions.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">SEO and SEM<\/strong><\/h2><\/p>\n\n\n\n<p>SEO\nstands for Search Engine Optimization and SEM stands for Search Engine\nMarketing. The biggest difference between the two is that SEO is free and SEM\nis paid. SEM includes pay-per-click advertising and display ads that are\npurchased. Despite the major difference between the two, they work best in\nunison.<\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">Canonical issue<\/strong><\/h2><\/p>\n\n\n\n<p>Canonical issues are most frequent when a webpage\/website has many URLs that contain the same or comparable information. A lack of correct redirects frequently causes them, but they can also be created by e-commerce search criteria and syndicating or distributing material on several sites. <\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">Rich snippets<\/strong><\/h2>\n\n\n\n<p>Rich\nsnippets are the featured text that appears at the top of the organic search\nresults, in a box, and sometimes with an image. Webmasters can use structured\ndata to mark up content so that search engines can easily identify the type of\ncontent and deliver it as a rich snippet. Rich snippets are not part of SEO,\nbut if used, they can deliver better results on the SERPs.<\/p>\n\n\n\n<p><h2><strong>Accelerated mobile pages (AMP)<\/strong><\/h2><\/p>\n\n\n\n<p>Accelerated\nMobile Pages (AMP) is an open-source initiative that aims to boost the\nperformance of mobile web pages. Twitter and Google were the driving forces\nbehind the initiative. The technology underpinning AMP allows for lighter,\nfaster-loading websites for smartphone and tablet users.<\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">Final thoughts<\/strong><\/h2>\n\n\n\n<p>Learning\nthe basics of SEO is an important step in achieving your online business goals-\nthat is improving the number of leads for your small business from your website.\n<\/p>\n\n\n\n<p>Any business has a twin challenge (1) Generate as many leads as possible and (2) Convert as many leads to paying customers. While SEO helps with generating leads, <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.helloleads.io\" target=\"_blank\"><strong>www.helloleads.io<\/strong><\/a> helps you convert leads into actual long-lasting customers.<\/p>\n\n\n\n<p>Also check out: <a href=\"https:\/\/www.helloleads.io\/blog\/all\/technology-and-tips\/top-9-seo-hacks-that-small-businesses-shouldnt-miss\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Top 9 SEO hacks that small businesses shouldn\u2019t miss<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever been frustrated with your competitor&rsquo;s website which outranks your website? In today&rsquo;s digital age, you need to create a strong online presence to win more leads and customers for your business. Digital marketing is one of the best and most effective ways to generate more leads for [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":4681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,19,8,9],"tags":[1148,1149,992,1145,1146,993,1147],"class_list":["post-4680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-benefits","category-improving-sales","category-marketing-and-sales","category-productivity-ideas-and-tools","tag-googleanalytics","tag-googlesearchconsole","tag-searchengineoptimization","tag-seobasics","tag-seoguideforsmallbusiness","tag-seohacks","tag-serp"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Complete Guide to SEO Basics for your small business - HelloLeads Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.helloleads.io\/blog\/all\/marketing-and-sales\/complete-guide-to-seo-basics-for-your-small-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Complete Guide to SEO Basics for your small business - HelloLeads Blog\" \/>\n<meta property=\"og:description\" content=\"Have you ever been frustrated with your competitor&rsquo;s website which outranks your website? In today&rsquo;s digital age, you need to create a strong online presence to win more leads and customers for your business. 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