{"id":4183,"date":"2021-12-29T07:29:30","date_gmt":"2021-12-29T07:29:30","guid":{"rendered":"https:\/\/www.helloleads.io\/blog\/?p=4183"},"modified":"2022-09-16T11:36:23","modified_gmt":"2022-09-16T11:36:23","slug":"everything-you-need-to-know-on-sms-texting-dlt-and-template-approval-in-india","status":"publish","type":"post","link":"https:\/\/www.helloleads.io\/blog\/all\/marketing-and-sales\/everything-you-need-to-know-on-sms-texting-dlt-and-template-approval-in-india\/","title":{"rendered":"Everything you need to know on SMS \/ Texting – DLT and Template approval in India"},"content":{"rendered":"\n
\"SMS<\/figure><\/div>\n\n\n\n

As the saying goes, \u201cThe more important tool is more information sharing between the intelligence agencies\u201d<\/em>. The Short Message Services, simply termed as SMS, allows us to share information among everyone with minimum text. And so, Bulk SMS is one of the easiest ways to connect with people with minimum effort. It is one of the best ways to promote your products or services by sending alerts and notifications without losing under inbox spam.<\/p>\n\n\n\n

According to the reports, SMS<\/strong><\/a> has the highest open rate of 98% when compared to any form of marketing technique and has a 45% response rate. Thus, mobile SMS stands as a powerful tool to create online traffic. Bulk SMS ensures that your messages are read and can be used as a source to create traffic whenever your customer shows interest in it.<\/p>\n\n\n\n

To send Bulk SMS to Indian customers, you need to register and get approval from TRAI. But before that there are a few facts that you should know, to get a DLT and SMS template approval. First of all, one should have a clear understanding of \u2018What is DLT and TRAI?\u2019<\/p>\n\n\n\n

Let\u2019s see, DLT \/ Distributed Ledger Technology (DLT) is a block-chain based registration system. According to the Telecom Regulatory Authority of India (TRAI), telemarketers have to be registered in the DLT platform. The approval is issued in the public interest to control the SMS spam from various marketing firms.<\/p>\n\n\n\n

Further, to get approval from DLT and TRAI in India, the following are the steps that you need to know.<\/p>\n\n\n\n

Step 1 \u2013 Get a unique Entity ID<\/strong><\/h2>\n\n\n\n

The first step to get a DLT approval is to register (as an entity or as a telemarketer) on any one of the DLT platforms (i.e., service providers) by filling in the required information and you will be provided with a temporary Entity ID. Once your documents are verified, the service provider will provide you with a unique Entity ID. Below are a few Indian service providers for reference.<\/p>\n\n\n\n

  • Vodafone Idea Limited <\/li>
  • Videocon <\/li>
  • Airtel <\/li>
  • Jio <\/li>
  • BSNL <\/li><\/ul>\n\n\n\n
    \"Smart<\/figure><\/div>\n\n\n\n

    DLT registration is mandatory for those who do SMS marketing or send SMS & voice calls for business promotional purposes. The documents that are to be arranged before proceeding for Telemarketer and Enterprise registration includes:<\/p>\n\n\n\n

    • Business PAN Number with Soft Copy<\/li>
    • GST Number (GST Certificate)<\/li>
    • Business Established Certificate<\/li>
    • Complete Business Address<\/li>
    • Proof of Business Identity with Softcopy<\/li>
    • Proof of Business Entity with Softcopy (GST Reg.\/Business Reg.)<\/li><\/ul>\n\n\n\n

      For the registration process, you need to prepare an authorization letter. This is a letter on the company\u2019s letterhead, where the director or owner of the company will authorize the person doing this Registration.<\/p>\n\n\n\n

      Step 2 \u2013 Register Headers and Add telemarketer ID<\/strong><\/h2>\n\n\n\n

      Once you obtain the unique Entity ID, the next step is to add your telemarketer ID and register the header for your messages in the DLT platforms. The following are the steps involved in the registration of headers.<\/p>\n\n\n\n

      Register header (Sender\nID) in the platforms<\/strong><\/h3>\n\n\n\n

      Upon registering for\nthe entity, the headers (sender ID) under the header tab are created in the\ndashboard.<\/p>\n\n\n\n

      In the tab, you can choose the types of headers i.e., Promotional and Others. Add your preferred header name in the text box and state the reason for choosing it in the description.<\/p>\n\n\n\n

      For Promotional (SMS\nsuch as offers, discounts, etc.)<\/strong><\/h3>\n\n\n\n

      Add your preferred 6-digit numeral headers (sender ID) in the \u2018Find your Header\u2019 text box > Select your category\/ industry type from the drop-down > Justify the chosen headers in the description box and\/or by attaching a supporting document<\/p>\n\n\n\n

      Others (for<\/strong> SMS such as OTPs, alerts, etc.)<\/strong><\/h3>\n\n\n\n

      Add your preferred 6-character alphabetic headers (sender ID) in the text box > Justify the chosen headers in the description box and\/or by attaching a supporting document<\/p>\n\n\n\n

      \"\"<\/figure><\/div>\n\n\n\n
      \"\"<\/figure><\/div>\n\n\n\n
      \"\"<\/figure><\/div>\n\n\n\n
      \"\"<\/figure><\/div>\n\n\n\n

      Note:<\/em><\/p>\n\n\n\n

      • The entities with registered\/approved headers can only send SMS <\/li>
      • Headers are case-sensitive, so ABCDEF and abcdef,  are two different sender names and can be registered separately<\/li><\/ul>\n\n\n\n

        Step 3 \u2014 Register consent templates<\/strong><\/h2>\n\n\n\n

        Headers (sender IDs) registration is\nfollowed by consent templates addition in the DLT platforms.<\/p>\n\n\n\n

        A consent template is a standard message that is sent to users to get their agreement to receive communications from enterprises. A consent template is required only if you are planning to send promotional SMS. The following examples are needed to be given while registering the consent templates.<\/p>\n\n\n\n

        Consent Templates:<\/strong><\/h2>\n\n\n\n
        • Template Name: User-specified name<\/li>
        • Brand Name: A product or service name<\/li>
        • Scope of Consent: Description of the content you plan to send to users<\/li>
        • Examples:
          • We would like to send communication regarding marketing offers and events to our registered customers<\/li>
          • ABC Solutions needs your consent to send you messages about your account information and activity and our best offers<\/li>
          • We will send you updates, transactions, recommendations of our services and products to our registered customers<\/li><\/ul><\/li><\/ul>\n\n\n\n

            Do\u2019s for consent\ntemplate<\/strong><\/h3><\/p>\n\n\n\n
            • The relevant short name can be chosen to the template, to help you to associate them with content templates in promotional or service categories<\/li>
            • Brand \/ Product name should be in the scope of content<\/li>
            • Scope of content and your intent should be clear and relevant to the mentioned brand<\/li><\/ul>\n\n\n\n

              Don’ts for consent\ntemplate<\/strong><\/h3><\/p>\n\n\n\n
              • Don’t use generic names for templates, such as “template1”<\/li>
              • Don’t mention invalid or irrelevant names or popular brand names or short messages like “consent” or “SMS to customers.” Operators will treat these as invalid templates<\/li>
              • Don’t enter an actual message sent to the customer<\/li>
              • Don’t use variables in the scope of consent, as variables are applicable only to content templates<\/li><\/ul>\n\n\n\n

                After filling in the\ndetails in all three fields you can submit the template for approval. There is\nno limitation on the number of consent templates you create.<\/p>\n\n\n\n

                After consent templates are approved by the registrar, you can link them to content templates in promotional or service categories, as shown in the below image:<\/p>\n\n\n\n

                \"Add<\/figure><\/div>\n\n\n\n
                \"\"<\/figure>\n\n\n\n

                Step 4 – Content templates and registration guidelines<\/strong><\/h2>\n\n\n\n

                Upon your registration on consent templates, the next step in\nthe DLT registration process is to add content templates.<\/p>\n\n\n\n

                There are four types of content templates: transaction, service implicit, service explicit, and promotional.<\/p>\n\n\n\n

                (i) Transactional<\/strong><\/h3>\n\n\n\n

                Any message that contains a one-time password (OTP) that is required to complete a transaction in banking or any other sector. Here are some examples of this content type, along with examples of their template formats.<\/p>\n\n\n\n
                \n Actual Message<\/strong>\n <\/td>\n Template Format<\/strong>\n <\/td><\/tr>
                203468 is the OTP for txn of Rs. 68.15 at Indore payment services PVT with your bank card xx6078. OTP is valid for 5 mins. pls do not share with anyone <\/td> {#var#} is the OTP for txn of Rs. {#var#} at {#var#} with your bank card {#var#}. OTP is valid for {#var#}. pls do not share with anyone <\/td><\/tr>
                453859 is your OTP for fund transfer for the amount of Rs.4,000 to Gowtham. OTP is valid for 8 minutes. Do not share this OTP with anyone. <\/td> {#var#} is your OTP for fund transfer for the amount {#var#} to {#var#}. OTP is valid for 8 minutes. Do not share this OTP with anyone. <\/td><\/tr>
                943874 is OTP for your eComm Txn for the amount of Rs.35,000 OTP valid for 8 minutes. Do not share this OTP with anyone. <\/td>{#var#} is OTP for your eComm Txn for the amount {#var#} OTP valid for 8 minutes. Do not share this OTP with anyone <\/td><\/tr><\/tbody><\/table>\n\n\n\n

                (ii) Service-implicit<\/strong><\/h3>\n\n\n\n

                Any message arising out of customer’s actions or their existing relationship with the enterprise and is not promotional, is considered a service-implicit message. These include:<\/p>\n\n\n\n

                • Confirmation messages of net banking and credit\/debit card transactions<\/li>
                • Product purchase or payment confirmation and delivery status from e-commerce websites<\/li>
                • OTPs required for e-commerce websites, app logins, social media apps, authentication and verification links, securities trading, demat account operations, KYC, and e-wallet registration, messages from TSP\/ISP<\/li>
                • Periodic balance info, bill generation, bill dispatch, due date reminders, recharge confirmation (DTH, cable, prepaid electricity recharge, etc.)<\/li>
                • Delivery notifications, updates, and periodic upgrades<\/li>
                • Messages from retail stores related to invoices and warranties<\/li>
                • Messages from schools, such as attendance and transport alerts<\/li>
                • Messages from hospitals, clinics, pharmacies, radiologists, and pathologists about registration, appointments, discharge, and reports<\/li>
                • Government\/DOT\/TRAI mandated messages<\/li>
                • Service updates from car workshops, repair shops, and gadgets service centers<\/li>
                • Directory services such as Justdial and Yellow Pages<\/li>
                • Day-end and month-end settlement alerts to securities and demat account holders<\/li><\/ul>\n\n\n\n
                  \n Actual\n Message<\/strong>\n <\/td>\n Template\n Format<\/strong>\n <\/td><\/tr>
                  Thank you for using EMI Facility on your Bank Credit Card 6***1538 EMI request for Rs. 49000.00 executed on 01\/07\/2021 <\/td>Thank you for using EMI Facility on your Bank Credit Card {#var#} EMI request for {#var#} executed on {#var#} <\/td><\/tr>
                  XXX BANK – Your new bill for AMAZON Chennai – account 0123456000 for Rs 5629.00 could not get scheduled because the auto-pay limit is less than the bill amount. <\/td> XXX BANK – Your new bill for {#var#} – account {#var#} for Rs {#var#} could not get scheduled because the auto-pay limit is less than the bill amount. <\/td><\/tr>
                  Account: 849346 is your Paytm account verification code. <\/td> Account: {#var#} is your Paytm account verification code <\/td><\/tr><\/tbody><\/table>\n\n\n\n

                  (iii) Service-explicit<\/strong><\/h3>\n\n\n\n

                  Service-explicit messages require explicit consent from\ncustomers that have been verified directly from the recipient in a robust\nverifiable manner and recorded by the consent registrar. This category includes\nany service messages that don\u2019t fall under the service-implicit category.<\/p>\n\n\n\n

                  Customer consent templates must be linked to content templates\nin the service-explicit category.<\/p>\n\n\n\n

                  Examples include messages to the existing customers recommending or promoting products or services.<\/p>\n\n\n\n
                  \n Actual\n Message<\/strong>\n <\/td>\n Template\n Format<\/strong>\n <\/td><\/tr>
                  Your Rs.100 exclusive voucher is ready. Redeem it on purchase of Rs.1,000 at M&M. Use code 654321001. Valid till 31 Mar 2021! T&C. <\/td>Your Rs. {#var#} exclusive voucher is ready. Redeem it on purchase of Rs. {#var#} atM&M. Use code {#var#}. Valid till {#var#}! T&C. <\/td><\/tr>
                  Finserv personal loans need minimal documentation. Meet your financial needs in one click: http:\/\/m.xxxxFin.in\/Iphr8tFE

                  <\/td>                  		Finserv personal loans need minimal documentation. Meet your financial needs in one click: {#var#}. <\/td><\/tr><\/tbody><\/table>\n\n\n\n

                  (iv) Promotional<\/strong><\/h3>\n\n\n\n

                  These are\nmessages to promote or sell products, goods, or services. Service content mixed\nwith promotional content is treated as promotional. These messages are sent to\ncustomers after performing the preference and consent scrubbing function.<\/p>\n\n\n\n

                  Customer\nconsent templates must be linked to content templates in the promotional\ncategory.
                  <\/p>\n\n\n\n

                  Examples:<\/p>\n\n\n\n
                  \n Actual\n Message<\/strong>\n <\/td>\n Template\n Format<\/strong>\n <\/td><\/tr>
                  Pay just Rs 660* pm & get Rs 94,333 for 130 months or payout of Rs 1,00,00,000 with Insurance Cover for your family. link <\/td> Pay just Rs {#var#} pm & get Rs {#var#} for {#var#} months or payout of Rs {#var#} with Insurance Cover for your family. {#var#} <\/td><\/tr>
                  You can win Rs 10,000 in fantasy cricket! Use code 542321. Install app now to win. Click https:\/\/abc.com <\/td> You can win Rs {#var#} in fantasy cricket! Use code {#var#}. Install app now to win. Click {#var#} <\/td><\/tr><\/tbody><\/table>\n\n\n\nContent template validation<\/strong><\/h3>\n\n\n\n
                  • All types of characters are allowed<\/li>
                  • The variable format in the text is {#var#}, which is case-sensitive. You can also insert a variable by clicking the insert variable radio button.<\/li>
                  • Transactional and service content should always have some variable content<\/li>
                  • Promotional content can have completely fixed content or some variable content<\/li>
                  • There is no limitation on the number of variables per message<\/li>
                  • Values such as dates, amounts, account numbers, names, and OTPs must be inserted using variables<\/li><\/ul>\n\n\n\n

                    Do\u2019s for content template<\/strong><\/h3>\n\n\n\n
                    • Use the promotional category for communications intended to be sent only from numerical sender IDs<\/li>
                    • Only banking enterprises should use the transactional category for OTP messages during transactions<\/li>
                    • Choose recognizable names for content templates<\/li>
                    • Use the \u201cTEXT\u201d for all general messages and \u201cUnicode\u201d for regional messages<\/li>
                    • Use variable {#var#} insertion for values such as dates, amounts, account numbers, names, and OTPs<\/li><\/ul>\n\n\n\n

                      Don’ts for content template<\/strong><\/h3>\n\n\n\n
                      • Don’t use the same content template with multiple headers<\/li>
                      • Don’t make header selections against irrelevant templates<\/li>
                      • Don’t select the transactional content types for nonbanking enterprises<\/li>
                      • Don’t use double spaces in templates. Check for this using a tool like Notepad++ before template submission<\/li>
                      • Don’t use templates with fewer than six characters or with only variable insertion<\/li><\/ul>\n\n\n\n

                        Hopefully, the information provided is useful and helps you to get DLT approval for your business quickly.<\/p>\n\n\n\n

                        “Technology is nothing. What\u2019s important is that you have a faith in people, that they\u2019re basically good and smart, and if you give them tools, they\u2019ll do wonderful things with them.” — Steve Jobs<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

                        As the saying goes, “The more important tool is more information sharing between the intelligence agencies”. The Short Message Services, simply termed as SMS, allows us to share information among everyone with minimum text. And so, Bulk SMS is one of the easiest ways to connect with people with minimum […]<\/p>\n","protected":false},"author":32,"featured_media":8512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,19,8,9,10],"tags":[1082,1079,896,1083,1081],"class_list":["post-4183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-benefits","category-improving-sales","category-marketing-and-sales","category-productivity-ideas-and-tools","category-technology-and-tips","tag-bulksms","tag-dlttemplate","tag-smsforsmallbusiness","tag-telemarketing","tag-trairegistration"],"aioseo_notices":[],"yoast_head":"\nEverything you need to know on SMS \/ Texting - DLT and Template approval in India - HelloLeads Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.helloleads.io\/blog\/all\/marketing-and-sales\/everything-you-need-to-know-on-sms-texting-dlt-and-template-approval-in-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything you need to know on SMS \/ Texting - DLT and Template approval in India - HelloLeads Blog\" \/>\n<meta property=\"og:description\" content=\"As the saying goes, “The more important tool is more information sharing between the intelligence agencies”. 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