{"id":4131,"date":"2021-12-02T07:03:04","date_gmt":"2021-12-02T07:03:04","guid":{"rendered":"https:\/\/www.helloleads.io\/blog\/?p=4131"},"modified":"2026-09-21T16:56:08","modified_gmt":"2026-09-21T11:26:08","slug":"why-is-why-more-important-than-what-or-how-for-a-small-business","status":"publish","type":"post","link":"https:\/\/www.helloleads.io\/blog\/all\/company-and-culture\/why-is-why-more-important-than-what-or-how-for-a-small-business\/","title":{"rendered":"Why is \u2018why\u2019 more important (than what or how) for a small business?"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"441\" src=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2021\/12\/why.png\" alt=\"Why is \u2018why\u2019 more important (than what or how) for a small business?\" title=\"Why is \u2018why\u2019 more important (than what or how) for a small business?\" class=\"wp-image-8520\" srcset=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2021\/12\/why.png 697w, https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2021\/12\/why-300x190.png 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Once upon a time, two men quarrel in a library. One wanted the window closed and the other wanted it to be opened. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enters the librarian and asks one why he wants the window open &#8220;To get some fresh air&#8221;.&nbsp; She asks the other why he wants it closed. &#8220;To avoid draft&#8221;. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After thinking for a minute she opens a wide window in the next room bringing in fresh air without a draft. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She would have not invented the solution she did if she had focussed only on the two men&#8217;s stated positions of wanting the window open or closed. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, she looked at the underlying interest of fresh air and no draft. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Life is all about understanding the WHY. The other questions What, How, When become only supporting to take a decision. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember knowledge is having the right answer but intelligence is in asking the right question. Answers always exist only to questions. The 4 powerful \u2018Whys\u2019 for success: &#8211; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why?<br>Why not?<br>Why not me?<br>Why not now? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s really easy to survive any of the How&#8217;s when the Why&#8217;s are clear. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ever wonder why some <a href=\"https:\/\/www.helloleads.io\/blog\/all\/marketing-and-sales\/top-5-reasons-why-digital-marketing-is-a-rescuer-for-small-business-owners\/\" title=\"Small Businesses\"><strong>small businesses<\/strong><\/a> seem to be able to get more done? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The secret to their success can be summed up in one small word:&nbsp; WHY <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"297\" src=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2021\/12\/why1.png\" alt=\"Why is \u2018why\u2019 more important (than what or how) for a small business?\" title=\"Why is \u2018why\u2019 more important (than what or how) for a small business?\" class=\"wp-image-9339\" srcset=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2021\/12\/why1.png 697w, https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2021\/12\/why1-300x128.png 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">At <a href=\"https:\/\/helloleads.io\/\" title=\"Helloleads CRM\"><strong>HelloLeads<\/strong><\/a>, we are involved in a series of tasks that include listening to customers, design, prioritization, development, testing, sales and marketing. I regularly tell my team to keep asking Why which will bring more effectiveness to what we do: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"297\" src=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2021\/12\/why2.png\" alt=\"When a customer says I need this feature, ask them Why.\" title=\"When a customer says I need this feature, ask them Why\" class=\"wp-image-9340\" srcset=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2021\/12\/why2.png 697w, https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2021\/12\/why2-300x128.png 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">When a customer says I need this feature, ask them Why. <br>When a boss or an internal customer gives a job or sends a request ask Why.<br>When someone say this design is better ask them Why When you embark on what to do or how to do, ask yourself why I should do it.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why is a powerful question that can open up better ways of doing things and more importantly to pick up right things to do. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once upon a time, two men quarrel in a library. One wanted the window closed and the other wanted it to be opened. Enters the librarian and asks one why he wants the window open &#8220;To get some fresh air&#8221;.&nbsp; She asks the other why he wants it closed. &#8220;To [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[1021,1019,1020,833,1022,1023,1024,1025,1026],"class_list":["post-4131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-and-culture","tag-secretofsuccess","tag-successtips","tag-successtipsforsmallbusiness","tag-why","tag-whyforsuccess","tag-whynot","tag-whynotme","tag-whynotnow","tag-whysforsuccess"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.helloleads.io\/blog\/wp-json\/wp\/v2\/posts\/4131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.helloleads.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.helloleads.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.helloleads.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.helloleads.io\/blog\/wp-json\/wp\/v2\/comments?post=4131"}],"version-history":[{"count":6,"href":"https:\/\/www.helloleads.io\/blog\/wp-json\/wp\/v2\/posts\/4131\/revisions"}],"predecessor-version":[{"id":10489,"href":"https:\/\/www.helloleads.io\/blog\/wp-json\/wp\/v2\/posts\/4131\/revisions\/10489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.helloleads.io\/blog\/wp-json\/wp\/v2\/media\/8520"}],"wp:attachment":[{"href":"https:\/\/www.helloleads.io\/blog\/wp-json\/wp\/v2\/media?parent=4131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.helloleads.io\/blog\/wp-json\/wp\/v2\/categories?post=4131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.helloleads.io\/blog\/wp-json\/wp\/v2\/tags?post=4131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}