{"id":3336,"date":"2021-05-27T06:37:06","date_gmt":"2021-05-27T06:37:06","guid":{"rendered":"https:\/\/www.helloleads.io\/blog\/?p=3336"},"modified":"2022-09-20T06:01:42","modified_gmt":"2022-09-20T06:01:42","slug":"videos-can-do-wonders-for-small-business","status":"publish","type":"post","link":"https:\/\/www.helloleads.io\/blog\/all\/business-benefits\/videos-can-do-wonders-for-small-business\/","title":{"rendered":"Videos can do wonders for  small business"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"441\" src=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/03\/v1.jpg\" alt=\"Videos can do wonders for  small business\" title=\"Videos can do wonders for  small business\" class=\"wp-image-4857\" srcset=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/03\/v1.jpg 697w, https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/03\/v1-300x190.jpg 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure><\/div>\n\n\n\n<p>To improve your <a title=\"Small Business CRM\" href=\"https:\/\/www.helloleads.io\/blog\/all\/marketing-and-sales\/the-ultimate-guide-to-crm-adoption-for-your-small-business\/\"><strong>small business<\/strong><\/a>, your wear different marketing hats and apply various strategies to market your business. You would have tried writing blogs, sending emails, running ads, or even you would have involved in SEO to increase your brand awareness. But still, if you are still unable, to achieve your short-term goal, you might be missing one of the major strategies that can create magic to your brand awareness.  <\/p>\n\n\n\n<p>But still, if you are still unable, to achieve your short-term goal, you might be missing one of the major strategies that can create magic to your brand awareness.  <\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">Can Videos do wonder for Small Business<\/strong><\/h2>\n\n\n\n<p>Yes, it is VIDEOS, because videos are versatile, memorable, relatable, and it is considered to be one of the best ways to reach a large set of audience in a shorter time by grabbing more attention. If you are already targeting your potential customers in google search using <a title=\"SEO\" href=\"https:\/\/www.helloleads.io\/blog\/all\/best-practices\/top-10-seo-strategies-small-businesses-shouldnt-miss\/\"><strong>SEO<\/strong><\/a>, it\u2019s time to target the world\u2019s second-largest search engine. <\/p>\n\n\n\n<p>YouTube is having around 2 billion monthly active users. Searches are being made in YouTube every second just like Google. Really, videos can create a huge impact and do wonders to your small business. <\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">Top 5 reasons why videos are important to any small\nbusiness?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Increase brand awareness<\/li><li>Engage with leads<\/li><li>Increase user engagement, time being spent in &nbsp;website <\/li><li>Social proofs will build trust among the\nvisitors<\/li><li>To stay on top of customer\u2019s mind<\/li><\/ul>\n\n\n\n<p>Still not convinced on how videos will do wonders? Here is an <a rel=\"noreferrer noopener\" aria-label=\"interesting fact about YouTube (opens in a new tab)\" href=\"https:\/\/www.helloleads.io\/blog\/stats-facts\/youtube-30-amazing-stats-and-facts\/\" target=\"_blank\"><strong>interesting fact about YouTube<\/strong><\/a>. Every day 1 billion hours of content has been viewed on YouTube. Don\u2019t you think this is one of the major platforms where you are missing to target your audience?<\/p>\n\n\n\n<p>Every business needs 6 types of videos to keep\nthe wheels running and speed up faster. <\/p>\n\n\n\n<p><ol><li>Promotional videos<\/li><li>Feature explainer videos<\/li><li>Tutorials<\/li><li>Customer testimonials<\/li><li>Award\/rewards video<\/li><li>Educational content<\/li><\/ol><\/p>\n\n\n\n<p>\u201cSo, how can I create videos for my business?\u201d <\/p>\n\n\n\n<p>Is this question still nagging you? Don\u2019t\nworry. Today\u2019s advancement in technology made our work easier than ever. There\nare several types of videos you can try for your business. Give at try on each\nmethod before you decide to go for a particular method.<\/p>\n\n\n\n<p>Before jumping into creating the videos, let\u2019s\nlook into the checklists for the video making. A checklist will improve the\nquality of the video and it also avoids last-minute risks that can arise.<\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">Checklist for video making<\/strong><\/h2>\n\n\n\n<h3><strong style=\"font-size:18px\">(1) Video script<\/strong><\/h3>\n\n\n\n<p>This is one of the most important yet necessary steps among all. Don\u2019t even think about skipping this step, if you want to avoid last-minute confusions. You can use simple tools like MS Word, Google Docs and other to keep track of all your contents for the video. <\/p>\n\n\n\n<h3><strong style=\"font-size:18px\">(2) Storyboard for video <\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"287\" src=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/03\/v3.jpg\" alt=\"Storyboard for video\" title=\"Storyboard for video\" class=\"wp-image-4860\" srcset=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/03\/v3.jpg 697w, https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/03\/v3-300x124.jpg 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure><\/div>\n\n\n\n<p>The Story board is nothing but the exact duplicate of your video. The preferred method is to sit along with your team members and designs the storyboard with various people\u2019s views and ideas to bring out the way that you want your video to be. Include all the key points and key items that need to be highlighted in the video.<\/p>\n\n\n\n<h3><strong style=\"font-size:18px\">(3) Decide the type of video<\/strong><\/h3>\n\n\n\n<p>Understanding your target audience will help you to decide the type of video. And also, it is impossible to satisfy every customer using the same video type. So, make sure to select the best type of video that attracts your potential audience and appealing for a large set of audience. <\/p>\n\n\n\n<h3><strong style=\"font-size:18px\">(4) Editing tools<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"287\" src=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/03\/v4.jpg\" alt=\"Editing tools\" title=\"Editing tools\" class=\"wp-image-4861\" srcset=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/03\/v4.jpg 697w, https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/03\/v4-300x124.jpg 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure><\/div>\n\n\n\n<p>It is also equally important to select the editing platform. The recorded videos are half-baked food. We need to make it complete before serving it to the customers. Decide on your editing tool as well when you are working on the type of video<\/p>\n\n\n\n<h3><strong style=\"font-size:18px\">(5) Branding<\/strong><\/h3>\n\n\n\n<p>We are creating <a href=\"https:\/\/www.helloleads.io\/blog\/all\/marketing-and-sales\/the-first-3-videos-your-small-business-should-make\/\" title=\"Videos for Small Business CRM\"><strong>videos<\/strong><\/a> to improve brand awareness. Make sure to include the logo throughout the video and if possible, talk about the product and services that you are offering for a shorter time, say 2 minutes. It makes sense if you can use the same color theme throughout your video to promote your brand. <\/p>\n\n\n\n<h3><strong style=\"font-size:18px\">(6) Description, title &amp; Thumbnail<\/strong><\/h3>\n\n\n\n<p>What if the video doesn\u2019t reach the targeted\naudience? To avoid such a situation, keep\nthe description and title for the video ready while creating the script. You can also use the\nscript for your subtitle. Include\nyour contact details in description, to make it easy for the audience to reach\nyou. Just like the description and title, make sure to keep your thumbnail\nready.<\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">Types of videos: <\/strong><\/h2>\n\n\n\n<h3><strong style=\"font-size:18px\">(1) White board videos<\/strong><\/h3>\n\n\n\n<p>Using whiteboard animations, we can give life\nto our ideas by bringing drawings and text with animations. We can create\nperfect whiteboard animated videos using many free tools available in the\nmarket.<\/p>\n\n\n\n<h3><strong style=\"font-size:19px\">Tools for creating White board videos:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>VideoScrib<\/li><li>Doodly<\/li><li>My Simple Show<\/li><li>Animaker<\/li><li>Vyond<\/li><\/ul>\n\n\n\n<h3><strong style=\"font-size:18px\">(2) Animated videos<\/strong><\/h3>\n\n\n\n<p>This is another type of video that will gain lots of interest among the audience. A lot of tools are available to make animated videos. Many tools allow you to drag and drop the selected animated characters into the screen and start adding movements to them and get the animated videos prepared quickly. <\/p>\n\n\n\n<p><strong>Tools for creating Animated videos<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Animaker<\/li><li>Animato<\/li><li>Moovly<\/li><li>PowToon<\/li><\/ul>\n\n\n\n<h3><strong style=\"font-size:18px\">(3) Live action video <\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"287\" src=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/03\/v5.jpg\" alt=\"Live action video\" title=\"Live action video\" class=\"wp-image-4862\" srcset=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/03\/v5.jpg 697w, https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/03\/v5-300x124.jpg 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure><\/div>\n\n\n\n<p>Creating live-action videos is an yet another powerful method that most of the companies prefer to go with.Live-action videos are the recorded videos. Since it increases the livelihood of the video, this\nkind of video gaines more tractions.<\/p>\n\n\n\n<h3><strong style=\"font-size:18px\">Tools:<\/strong><\/h3>\n\n\n\n<ol><li>Mobile with good quality<\/li>\n<li>Microphone for capturing the audio<\/li><\/ol>\n\n\n\n<h3><strong style=\"font-size:18px\">(4) Typography videos<\/strong><\/h3>\n\n\n\n<p>In today\u2019s scenario, everyone is attracted by the new way of thinking. Typography videos are the kind of videos where only texts will be used and the animations are applied to the texts to make them attractive.<\/p>\n\n\n\n<h3><strong style=\"font-size:18px\">Tools<\/strong>:<\/h3>\n\n\n\n<p><strong>After Effects<\/strong><\/p>\n\n\n\n<p>After publishing the video on a public platform, it is going to be watched by millions of people. Keep in mind that a simple mistake that has been left unnoticed will make a huge impact on your business and branding. So utmost care need to be taken before releasing any video. While creating content, keep in mind that \u201cvideos are going to be the face of your product\/ service\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To improve your small business, your wear different marketing hats and apply various strategies to market your business. You would have tried writing blogs, sending emails, running ads, or even you would have involved in SEO to increase your brand awareness. But still, if you are still unable, to achieve [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":8792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[823,821,819,364,726],"class_list":["post-3336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-benefits","tag-aftereffects","tag-animaker","tag-animationvideo","tag-smallbusiness","tag-video"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Videos can do wonders for small business - HelloLeads Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.helloleads.io\/blog\/all\/business-benefits\/videos-can-do-wonders-for-small-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Videos can do wonders for small business - HelloLeads Blog\" \/>\n<meta property=\"og:description\" content=\"To improve your small business, your wear different marketing hats and apply various strategies to market your business. 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