{"id":2959,"date":"2021-03-12T13:05:44","date_gmt":"2021-03-12T13:05:44","guid":{"rendered":"https:\/\/www.helloleads.io\/blog\/?p=2959"},"modified":"2022-09-20T06:59:05","modified_gmt":"2022-09-20T06:59:05","slug":"7-alternatives-to-google-youtube-ad","status":"publish","type":"post","link":"https:\/\/www.helloleads.io\/blog\/all\/industry-insights\/7-alternatives-to-google-youtube-ad\/","title":{"rendered":"7 Alternatives to Google & YouTube Ad"},"content":{"rendered":"\n
\"7<\/figure><\/div>\n\n\n\n

Being a small business<\/strong><\/a>, spending money on various platforms is tricky and also a cumbersome process. Given the budgetary constraints that small businesses have, spending money on the right platform is important as that would yield better results and ROI. <\/p>\n\n\n\n

Before jumping into running your ads, it is very important to analyze the various options that are available to choose the right platform that best suits your business. It is also equally important to prepare a checklist and goal before planning to run an ad.<\/p>\n\n\n\n

Why ads are important for small business?<\/strong><\/h2>\n\n\n\n
  1. To improve brand awareness and attract new\ncustomers<\/li>
  2. To convert visitors into customers<\/li>
  3. To influence the customer decision<\/li>
  4. To keep your business on top of your customer\u2019s\nmind.<\/li>
  5. To increase visibility of your business<\/li><\/ol>\n\n\n\n

    Whenever we think about running an ad for a\nbusiness, our mind immediately goes to Google ads because of its higher user\ninteractions and active users. But there are many alternatives for Google ads\nwith larger audiences.  <\/p>\n\n\n\n

    Thinking for alternatives to Google or YouTube\nads? Here are some of the disruptive platforms you can think for your next ad\ncampaign with higher user interactions and ROI. Like Google & YouTube ads,\nwe can control the amount spent on ads based on the clicks and conversions. And\nalso, the target can be made based on their age, demographics and other factors\nwhich are likely to improve the conversions. <\/p>\n\n\n\n

    Top 7 alternative ads platform for your Small Business:<\/strong><\/h2><\/p>\n\n\n\n
    1. Instagram<\/li>
    2. Quora<\/li>
    3. Amazon<\/li>
    4. LinkedIn<\/li>
    5. Pinterest<\/li>
    6. Microsoft Ads<\/li>
    7. Reddit Ads<\/li><\/ol>\n\n\n\n

      1.Instagram<\/strong><\/h3><\/p>\n\n\n\n

      Active users<\/strong>: Instagram is having 1 billion active users. <\/p>\n\n\n\n

      Instagram is becoming one of the biggest platforms with large user interactions. From a basic photo-sharing app, Instagram has now grown to become a vital marketing platform for businesses. You can target your prospective customers with six different formats. <\/p>\n\n\n\n

      • Stories\nads<\/li>
      • Photo\nads<\/li>
      • Video\nads<\/li>
      • Carousel\nads<\/li>
      • Collection\nads<\/li>
      • Ads\nin Explore<\/li><\/ul>\n\n\n\n
        \"Instagram\"<\/figure><\/div>\n\n\n\n

        2.Quora<\/strong><\/h3><\/p>\n\n\n\n

        Active users<\/strong>: Quora is having 300 million monthly active\nusers.<\/p>\n\n\n\n

        Quora, as a knowledge sharing platform, it gained a lot of interactions in the last few years. Quora has answers for all your questions, and it also secures a top place in search results. <\/p>\n\n\n\n

        We can target the audience based on their Quora behavior, Keywords, locations and it can also be targeted based on questions. Quora ad will appear in the Quora question and answer space.  <\/p>\n\n\n\n

        \"Quora<\/figure>\n\n\n\n

        3. Amazon<\/strong><\/h3><\/p>\n\n\n\n

        Active users: <\/strong>150 million active prime users<\/p>\n\n\n\n

        Amazon is the largest online marketplace\nworldwide. If you are selling products, home decor, outfits, accessories you\nshould definitely try Amazon ads and you can expand your brand reach. <\/p>\n\n\n\n

        Amazon ad is one among the best platform to showcase\nyour product and brand. You can target your audience with low ad costs and are more\nlikely to influence the buying decision. Targeting with the right keyword will\nimprove the ROI of your business.<\/p>\n\n\n\n

        While running ad in Amazon, you can target both\nthe product and the brand.<\/p>\n\n\n\n

        \"Amazon\"<\/figure><\/div>\n\n\n\n

        <\/p>\n\n\n\n

        4. LinkedIn <\/strong><\/h3><\/p>\n\n\n\n

        Active users:<\/strong> 760 million users<\/p>\n\n\n\n

        Best site for targeting the professional audience. More than 80% of B2B lead generations happen through LinkedIn. It also offers a different type of targeting called InMail. It is possible to send a direct message to 3rd<\/sup> connections using InMail credits. LinkedIn offers 6 different ad types.<\/p>\n\n\n\n

        • Sponsored\nContent<\/li>
        • Direct\nSponsored Content<\/li>
        • Sponsored\nInMail<\/li>
        • Text\nAds<\/li>
        • Dynamic\nAds<\/li>
        • Lead\nGen Forms (can be used with Sponsored Content & Sponsored InMail).<\/li><\/ul>\n\n\n\n
          \"LinkedIn\"<\/figure><\/div>\n\n\n\n

          5. Pinterest <\/strong><\/h3><\/p>\n\n\n\n

          Active users: <\/strong>442 million monthly active users<\/p>\n\n\n\n

          This visual bookmarking platform has its own user base and user interactions. 89% of pinners use Pinterest for inspiration on their path to purchase. Pinterest also offers different kind of ad types.<\/p>\n\n\n\n

          • Standard\nPins<\/li>
          • Carousel\nAds<\/li>
          • Video\nPins Ads<\/li>
          • Shopping\nPins<\/li>
          • App\nInstall Pins<\/li><\/ul>\n\n\n\n
            \"PInterest\"<\/figure><\/div>\n\n\n\n

            <\/p>\n\n\n\n

            6. Microsoft Ads formerly Bing ads<\/strong><\/h3><\/p>\n\n\n\n

            Active users<\/strong>: 126 million active users<\/p>\n\n\n\n

            Similar to  way, Google offers ads to its users, we can\nalso target the desired audience in Microsoft ad, and is much  cheaper than Google ads. It is worth exploring\nBing ads if you are thinking about changing your ad channel. Competitive\nkeywords can be targeted for a lesser cost because it isn\u2019t used as heavily as\nGoogle. <\/p>\n\n\n\n

            \"\"<\/figure><\/div>\n\n\n\n

            7. Reddit Ads <\/strong><\/h3><\/p>\n\n\n\n

            Active users: <\/strong>330 million<\/p>\n\n\n\n

            This unique community-centric social network\nencourages users to contribute to discussion-based threads called subreddits.\nReddit offers two types of ads – Link ads and text ads.<\/p>\n\n\n\n

            \"\"<\/figure><\/div>\n\n\n\n

            There are many platforms that can be considered as alternatives for Google and YouTube ads. But the most important step to be considered before running your ads is to do a small bit of research and competitive analysis to identify a platform that can be used to target your specific audience.<\/p>\n","protected":false},"excerpt":{"rendered":"

            Being a small business, spending money on various platforms is tricky and also a cumbersome process. Given the budgetary constraints that small businesses have, spending money on the right platform is important as that would yield better results and ROI. Before jumping into running your ads, it is very important […]<\/p>\n","protected":false},"author":11,"featured_media":8893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[734,510,732,733],"class_list":["post-2959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-insights","tag-adsalternatives","tag-googleads","tag-linkedinads","tag-redditads"],"aioseo_notices":[],"yoast_head":"\n7 Alternatives to Google & YouTube Ad - HelloLeads Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.helloleads.io\/blog\/all\/industry-insights\/7-alternatives-to-google-youtube-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Alternatives to Google & YouTube Ad - HelloLeads Blog\" \/>\n<meta property=\"og:description\" content=\"Being a small business, spending money on various platforms is tricky and also a cumbersome process. 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