{"id":2856,"date":"2021-02-01T06:11:38","date_gmt":"2021-02-01T06:11:38","guid":{"rendered":"https:\/\/www.helloleads.io\/blog\/?p=2856"},"modified":"2022-09-22T07:44:10","modified_gmt":"2022-09-22T07:44:10","slug":"colors-in-your-brand-do-they-matter","status":"publish","type":"post","link":"https:\/\/www.helloleads.io\/blog\/all\/best-practices\/colors-in-your-brand-do-they-matter\/","title":{"rendered":"Colors in Your Brand \u2013 Do They Matter?"},"content":{"rendered":"\n
\"Colors<\/figure><\/div>\n\n\n\n

For each and every business<\/strong><\/a>, branding is an important key to success. Branding creates awareness among people about the products and services. It helps people to identify products and services, and also helps in understanding their purpose and necessity. Apart from this, it is not only the brand that is important for a business, but also the colors of the brand. When chosen right, the colors help an organization to reach better targets at a rapid speed. Success of the branding is achieved with a color in the brand i.e. nearly 60% to 80% of the brand reaches customer through the color used in it. The colors of a brand talk more about the business as the colors themselves reflect the brand, as each color persuades different emotions with the people. Colors in your brand also help you to personally connect with people\u2019s mind emotionally.<\/p>\n\n\n\n

The color increases your\nbrand recognition by 80%. Integrating brand colors in logo, website, products,\npromotional contents like advertisements, infographics, presentations, social\nmedia content etc., is the best way to register your brand to the audience.\nNearly 75% of the people buy products for their colors irrespective of the\nbrand. So, color comes before the brand and it is important to choose colors wisely.<\/p>\n\n\n\n

People\u2019s response changes from\ncolor to color, and the psychology of colors plays differently based on gender,\nculture, personal experience, neurological variance and so on. It is always\nimportant to choose right color for branding. More the color evokes the people\u2019s\nfeelings; more will be the reach of your brand.
<\/p>\n\n\n\n

Colors that made the brand\nsuccessful<\/strong><\/h2>\n\n\n\n

Among the most popular\nbrands, the commonly used color is blue, nearly 40% of the top brands use blue color.\nRed is the second preferred color which covers 30% of the popular brands, Black\n& Greyscale and Yellow & Gold colors come in third and fourth places respectively.<\/p>\n\n\n\n

Moreover, attempting multi-color\nis also not advisable. Top brands use one or two colors in branding. Brands\nlike google, NBC, Microsoft are exceptions for using four to six colors.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

<\/p>\n\n\n\n

Color psychology<\/strong><\/h2>\n\n\n\n

Each color reflects its own\nmeaning and popularity. So, before choosing a color for your brand, be precise\nin your product category. For example, men suits are promoted in Black and Blue\nfor being bold, cosmetics are promoted in Red and Pink for attraction, beverages\nand water are promoted in Blue and Green for refreshments. Normally, customers\ntake only 90 seconds to choose one product among similar products and 85% of\nthe people blindly choose it based on the color.<\/p>\n\n\n\n

Pick your color<\/strong><\/h2><\/p>\n\n\n\n

Red<\/strong><\/p>\n\n\n\n

Red is one of the\nattention-grabbing colors that provoke strong emotion in human mind. The wavelength\nof Red is very long, so it appears to be nearer than its actual position. Red color\nreduces the analytical thinking and stimulates an intense feeling to hurry up an\naction. This is the reason behind red colored tag on \u201ccall to action buttons\u201d\nin website and stores. The iconic color red is used in popular brands like coco\ncola and YouTube, more specifically, red colored play button in YouTube urges\nto click the button to play the video.<\/p>\n\n\n\n

Red color evokes aggressiveness,\nenergy, excitement, passion, provocative, power, strength.<\/p>\n\n\n\n

Yellow<\/strong><\/p>\n\n\n\n

Yellow is as powerful as red\ncolor and it evokes bliss and positivity. It is the most visible and noticeable\ncolor and also associated with the shade of Sun that brings hope and optimism.\nSome brands use little touch of yellow color in their website to bring\ncheerfulness and positivity. The luxury brand Ferrari is associated with yellow\ncolor to bring the feeling of happiness, summer and a carefree lifestyle.<\/p>\n\n\n\n

Yellow color evokes\npositivity, light, warmth, motivation, creativity, happiness, optimism.<\/p>\n\n\n\n

Orange<\/strong><\/p>\n\n\n\n

Orange is a fun and\nenergetic hue that sits across the crossroad of red and yellow. It has both\noptimism and brightness of yellow and passion and energy of red. It is not as\nprominent as red, but many marketers use this color as a call-to-action\nbuttons. Orange is mostly associated with food and warmth and so majority of\nthe food industry pack their food products in an orange tone.<\/p>\n\n\n\n

Orange color evokes friendliness,\nfun, cheer, comfort, exuberance, courage, confidence, warmth, innovation,\nenergy, enthusiasm and excitement.<\/p>\n\n\n\n

Blue<\/strong><\/p>\n\n\n\n

Blue is the most popular\nchoice for top brands in world. Nearly 42% of the people\u2019s favourite color is\nblue and it is particularly preferred by men. While red evokes body, blue evokes\nmind and it provokes calmness, clarity and communication. Blue is familiar with\nour daily life in environment as sky, oceans and lakes which makes the color as\nnon-threatening, trustworthy and stable. This is the reason why banking and\nsocial media such as Facebook, Twitter and Skype use blue color to make the users\nfeel safe with their usage.<\/p>\n\n\n\n

Blue color evokes trust,\nsecurity, responsibility, confidence, loyalty, dependability, logic, serenity, coolness,\ncalm.<\/p>\n\n\n\n

Green<\/strong><\/p>\n\n\n\n

\"Green\"<\/figure><\/div>\n\n\n\n

Green is highly connected\nwith nature, money and positivity. Different shades of green relate different\nmeanings. Lighter shades of green are associated with calm attitudes, and darker\nshades of green is associated with wealth or prestige. The popular brand John\nDeere uses green in its logo and products. The agricultural and lawn care equipment\nof John Deere are in same shade of green color. That way, when someone sees\nthat product, they\u2019ll immediately know it belongs to John Deere.<\/p>\n\n\n\n

Green color evokes wealth,\nhealth, prestige, serenity, generosity, safety, hope, freshness, nature,\ngrowth, prosperity.<\/p>\n\n\n\n

Turquoise<\/strong><\/p>\n\n\n\n

Turquoise is an evolutional\ncolor that resides in peculiar position between trustworthy blue and ease\ngreen. Tints of turquoise give a trace of feminine touch and darker shades of\nturquoise give a sophisticated feel. Too much of turquoise can cause one to\nbecome over analytical, fussy, and egocentric, allowing one to let logic guide\ndecision-making. Mostly, turquoise color is spotted on communication centred\nbrands like education, media, and computer technology.<\/p>\n\n\n\n

Turquoise color evokes\ninspiration, energy, positivity, creativity, communication, clarity, calmness,\nself-expression, healing.<\/p>\n\n\n\n

Pink<\/strong><\/p>\n\n\n\n

Pink has been associated\nwith femininity for long term and it has been widely used in all brands that\ntarget women. Pink is soft and it is the sweet side of Red and it always has\nits charming priority among girls. This is the reason behind the brand Barbie\nthat uses pink color so intensely.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Pink color evokes\nfriendship, affection, harmony, inner peace, and approachability.<\/p>\n\n\n\n

Purple<\/strong><\/p>\n\n\n\n

Purple is a magical and\nsophisticated color. Due to its royalty and elegance, it always brings up\nproducts to high end. The purple color has shortest wavelength and least\nvisibility. So, it is associated with time, space and cosmos. Purple draws a\nperfect balance between masculine and feminine. Different shades of purple\nevoke different emotions.<\/p>\n\n\n\n

Purple color evokes royalty,\nelegance, sophistication, nostalgia, mystery, spirituality, wisdom, luxury,\nwealth, imagination.<\/p>\n\n\n\n

White<\/strong><\/p>\n\n\n\n

White color promotes\nsimplicity, purity, and cleanliness. These qualities make white color popular\nin healthcare sector. Some people don\u2019t use white color predominantly in their\nbranding and many brands that use white as main color tend to pair it with black\nor grey. Apple has a wide range of accessories in white color for its chic and\nsleek style. Brands like ASOS and Adidas use black font in white background.<\/p>\n\n\n\n

White color evokes nobility,\nsoftness, cleanliness, clarity, purity, simplicity, sophistication and\nfreshness.<\/p>\n\n\n\n

Black<\/strong><\/p>\n\n\n\n

Black is another classic and\npopular color option for brands. It\u2019s sophisticate and bold nature, makes the\ncolor outstanding and popular among the luxury brands. Black is also a perfect\ncolor for text as it is easy to read and many popular brands that use white as\na prominent color, use black as a highlighter for better contrast. Nike also\nuses black, white and grey color scheme for its website.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Black color evokes boldness,\nprestige, power, sophistication, elegance and authority.<\/p>\n\n\n\n

It is important to choose the colors of our brand wisely after analysing the various aspects, as different colors portray different meanings and emotions. Choose the colors of your brand well for the colorful future of your business<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

For each and every business, branding is an important key to success. Branding creates awareness among people about the products and services. It helps people to identify products and services, and also helps in understanding their purpose and necessity. Apart from this, it is not only the brand that is […]<\/p>\n","protected":false},"author":22,"featured_media":8918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[699,700,701],"class_list":["post-2856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","tag-color","tag-colorinbrand","tag-docolormatters"],"aioseo_notices":[],"yoast_head":"\nColors in Your Brand \u2013 Do They Matter? - HelloLeads Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.helloleads.io\/blog\/all\/best-practices\/colors-in-your-brand-do-they-matter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colors in Your Brand \u2013 Do They Matter? - HelloLeads Blog\" \/>\n<meta property=\"og:description\" content=\"For each and every business, branding is an important key to success. 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