{"id":1733,"date":"2020-08-05T11:07:49","date_gmt":"2020-08-05T11:07:49","guid":{"rendered":"https:\/\/www.helloleads.io\/blog\/?p=1733"},"modified":"2023-07-17T08:03:16","modified_gmt":"2023-07-17T08:03:16","slug":"top-ten-mantras-for-effective-lead-generation-at-events-expos-tradeshows","status":"publish","type":"post","link":"https:\/\/www.helloleads.io\/blog\/all\/tradeshows\/top-ten-mantras-for-effective-lead-generation-at-events-expos-tradeshows\/","title":{"rendered":"Top 10 Mantras for Effective Lead Generation at Events, Expos &#038; Tradeshows"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"441\" src=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-v3.jpg\" alt=\"TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION\" title=\"TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION\" class=\"wp-image-9608\" srcset=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-v3.jpg 697w, https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-v3-300x190.jpg 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure><\/div>\n\n\n\n<h2><strong style=\"font-size:19px\">1. \u201cIDENTIFY YOUR BUSINESS POTENTIAL\u201d <\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify what problems your product or service will solve clearly and completely.<\/li>\n\n\n\n<li>Do you know in our world, even a &#8220;Hair Straightener has been used for ironing a cloth&#8221;, Here Hair straightener and Iron box are completely different products, but they both solve a common problem with some restrictions?<\/li>\n\n\n\n<li>So, your product or service also may solve some other problems other than what you know at present or what you provide to your current customer.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"287\" src=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-02.jpg\" alt=\"IDENTIFY YOUR BUSINESS POTENTIAL\" title=\"IDENTIFY YOUR BUSINESS POTENTIAL\" class=\"wp-image-9609\" srcset=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-02.jpg 697w, https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-02-300x124.jpg 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure><\/div>\n\n\n\n<p><strong><em>\u201cIdentify all possible business potential which may create new business opportunities\u201d<\/em><\/strong><\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">2. \u201cSEARCH AND SELECT AN EVENT\u201d<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>After identification of your business potential, you have to Exhibit your product or services to the world. Simply exhibiting your product or services to the whole world will not help you much. There is a saying that &#8220;Do the right thing at right place on right time \u201c. So, exhibiting your products or services at a right place on right time will help you to create new business opportunities<\/li>\n\n\n\n<li>Suppose two events may fall in same days of a year but in different geographies. Choose your events such that which returns you the effective number of leads to your business. Do remember to select your events that are cost effective and has a high <a href=\"https:\/\/www.helloleads.io\/blog\/all\/best-practices\/what-is-lead-managementand-how-do-you-do-it-right\/\" title=\"Lead Management Software\"><strong>lead generation<\/strong><\/a> potential.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"287\" src=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-03.jpg\" alt=\"Lead Generation\" title=\"Lead Generation\" class=\"wp-image-9610\" srcset=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-03.jpg 697w, https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-03-300x124.jpg 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure><\/div>\n\n\n\n<p><strong><em>\u201cThoroughly\nsearch and select a right event where you can exhibit your products or\nservices\u201d<\/em><\/strong><\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">3. \u201cPLAN YOUR EVENT WELL\u201d<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Well\nPlanned is half done \u201c. So, plan your event well, in order to avoid last minute\nsurprises. Most of the Event registrations start even 6 Months before<\/li>\n\n\n\n<li>Schedule\nmeetings in advance<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"287\" src=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-04.jpg\" alt=\"PLAN YOUR EVENT WELL\" title=\"PLAN YOUR EVENT WELL\" class=\"wp-image-9611\" srcset=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-04.jpg 697w, https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-04-300x124.jpg 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure><\/div>\n\n\n\n<p><strong><em>\u201cPlan\nyour event such that your every single second will be invested in generating a\nlead from that event \u201c<\/em><\/strong><\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">4. \u201cSEARCH AND FIND YOUR TARGET CUSTOMERS\u201d<\/strong><\/h2><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A\nresearch may provide you the details of specific customers who attended\nspecific events and conferences, for e.g., Previous conference Attendees and\nExhibitors list could be useful. Whether your objective is to inform, sell,\nupsell or cross-sell, you need to collect as much information as possible on\nwho is participating at the event. <\/li>\n\n\n\n<li>Please\nensure that who are all the expected attendees and the number of attendees for\nthat particular event. This can be identified by the simple web search and try\nalso to know the previous year participants and exhibitors\u2019 details<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"287\" src=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-05.jpg\" alt=\"Lead Generation\" title=\"Lead Generation\" class=\"wp-image-9612\" srcset=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-05.jpg 697w, https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-05-300x124.jpg 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure><\/div>\n\n\n\n<p><strong><em>\u201c<\/em><\/strong><strong><em>People\nin and around the technology area that you are concerned with is your target\ncustomers. This can be identified with help of web and social media\u201d<\/em><\/strong><\/p>\n\n\n\n<h2><strong style=\"font-size:19px\">5. \u201cBE PREPARED WITH YOUR CONTENTS\u201d<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a title=\"Small Business\" href=\"https:\/\/www.helloleads.io\/blog\/uncategorized\/top-5-ways-to-use-whatsapp-business-like-a-pro-for-your-growing-small-business\/\"><strong>Promoting your business<\/strong><\/a> through face to face interaction is the ultimate way of creating new customers. However, to support that you need printed materials\/brochures about your products or services which may help the visitors to understand your products or services more clearly.  <\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"287\" src=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-06.jpg\" alt=\"Small Business CRM\" title=\"Small Business CRM\" class=\"wp-image-9614\" srcset=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-06.jpg 697w, https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-06-300x124.jpg 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure><\/div>\n\n\n\n<p><strong><em>\u201cPlease be ready with your brochures about your products or services. Please concisely prepare the material brochures and inform what you are trying to say or offer to the customer directly without hiding anything. Additionally, if you are an exhibitor at an event please be ready with your display boards, company&#8217;s branding materials and mementos for visitors\u201d<\/em><\/strong><\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">6. \u201cADVERTISE YOUR EVENT PARTICIPATION\u201d<\/strong><\/h2><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>There is no point in participation in event without you informing your target audience that you are participating. Your target audience should know about your participation in the given event well before the event takes place<\/li>\n\n\n\n<li>After collecting information about particular target audience, most prominent visitors for that event will need to be informed about your participation by e-mail or by other means. Also, E-brochures or Information e-booklets can be shared with your expected visitors through e-mail or through downloadable links in your <a href=\"https:\/\/www.helloleads.io\/\" title=\"Helloleads CRM\"><strong>website<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"287\" src=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-07.jpg\" alt=\"ADVERTISE YOUR EVENT PARTICIPATION\" title=\"ADVERTISE YOUR EVENT PARTICIPATION\" class=\"wp-image-9615\" srcset=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-07.jpg 697w, https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-07-300x124.jpg 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure><\/div>\n\n\n\n<p>\u201c<strong><em>Start\nyour advertisements about your participation in the common web forums, blogs\nand web-based advertising pages. Starting your advertising 3 months before the\nevent will help you much better\u201d<\/em><\/strong><\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">7. \u201cREMIND YOUR EVENT PARTICIPATION\u201d<\/strong><\/h2><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send e-information booklets or a link to download free e-information booklets along with your reminder message of your participation in the event<\/li>\n\n\n\n<li>Inform and remind visitors to your website that you are exhibiting in the given event.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"287\" src=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-08.jpg\" alt=\"REMIND YOUR EVENT PARTICIPATION\" title=\"REMIND YOUR EVENT PARTICIPATION\" class=\"wp-image-9616\" srcset=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-08.jpg 697w, https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-08-300x124.jpg 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure><\/div>\n\n\n\n<p><strong><em>\u201cRemind\nyour target customers by email or through social media about your participation\nperiodically till the event date\u201d<\/em><\/strong><\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">8. \u201cBOOK YOUR APPOINTMENT IN ADVANCE\u201d<\/strong><\/h2><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If\nyou have identified some of your expected visitors for the event. try and\ncollect the contact details about them from the web<\/li>\n\n\n\n<li>This\nshould be done well in advance as so many people just like you will also try to\nbook an appointment with same person. If it is done by you well in advance,\nthen your efforts may result in a profitable customer for your business.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"287\" src=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-09.jpg\" alt=\"\" class=\"wp-image-9617\" srcset=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-09.jpg 697w, https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-09-300x124.jpg 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure>\n<\/div>\n\n\n<p><strong><em>\u201c<\/em><\/strong><strong><em>Book\nan appointment with them asking for a specific time during the event to discuss\nabout your product or service, through e-mail or by any other communication\nmeans.\u201d<\/em><\/strong><\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">9. \u201cEFFECTIVELY PARTICIPATE AND <a href=\"https:\/\/www.helloleads.io\/blog\/all\/marketing-and-sales\/how-to-generate-leads-using-whatsapp-business-account\/\" title=\"Lead Generation\">GENERATE LEADS<\/a>\u201d<\/strong><\/h2><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connect\nwith People: Talk to the people in the event by establishing a connection with\nthem. Why are they there? What are the reasons they are listening to a\nparticular speaker? What are the Top 3 things bothering him or her? Try to\nverbalize as much information as possible and to subsequently put that into\nwriting.<\/li>\n\n\n\n<li>Understand\nDesignations: Try to figure out the decision makers in the event. Who has\nbuying power? Once you\u2019ve figured that out focus your effort to connect with\nthese people effectively. <\/li>\n\n\n\n<li>While\ntalking, be specific about what you are trying to convey about your products or\nservices Don&#8217;t bore them.<\/li>\n\n\n\n<li>Try\nto provide the visitors, printed information materials like brochures and\ninformation leaflets<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"287\" src=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-10.jpg\" alt=\"\" class=\"wp-image-9618\" srcset=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-10.jpg 697w, https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-10-300x124.jpg 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure>\n<\/div>\n\n\n<p><strong><em>\u201c<\/em><\/strong><strong><em>Focus\non converting visitors into leads &amp; converting leads into customers\u201d<\/em><\/strong><\/p>\n\n\n\n<p><h2><strong style=\"font-size:19px\">10. &#8220;FOLLOW-UP WITH YOUR LEADS&#8221;<\/strong><\/h2><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Now you have some leads in your hands, what are you going do with that? Only a small fraction of leads gets converted, that percentage goes even closer to zero if you do not follow up.<\/li>\n\n\n\n<li>Send memorable first <a href=\"https:\/\/www.helloleads.io\/blog\/all\/productivity-ideas-and-tools\/top-10-email-service-providers-for-small-businesses-start-ups\/\" title=\"Emails for service provider\"><strong>e-mails<\/strong><\/a> within 24 Hours. Just as you will have put in effort to make a good impression at the event itself, you should also make a good impression in your first email.<\/li>\n\n\n\n<li>Then send follow up e-mails periodically till, you understand their problems fully and the leads become customers<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"287\" src=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-11.jpg\" alt=\"Lead Generation\" title=\"Lead Generation\" class=\"wp-image-9619\" srcset=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-11.jpg 697w, https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2022\/08\/TOP-TEN-MANTRAS-FOR-EFFECTIVE-LEAD-GENERATION-11-300x124.jpg 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure><\/div>\n\n\n\n<p><strong><em>\u201cEfficient &amp; regular follow up of the leads will turn some of the\nleads into customers\u201d<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. &ldquo;IDENTIFY YOUR BUSINESS POTENTIAL&rdquo; &ldquo;Identify all possible business potential which may create new business opportunities&rdquo; 2. &ldquo;SEARCH AND SELECT AN EVENT&rdquo; &ldquo;Thoroughly search and select a right event where you can exhibit your products or services&rdquo; 3. &ldquo;PLAN YOUR EVENT WELL&rdquo; &ldquo;Plan your event such that your every single [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23],"tags":[372,371,370,373],"class_list":["post-1733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tradeshows","tag-events","tag-expos","tag-leadgenerationatevents","tag-tradeshows"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 10 Mantras for Effective Lead Generation at Events, Expos &amp; 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