{"id":171,"date":"2017-07-07T13:00:53","date_gmt":"2017-07-07T13:00:53","guid":{"rendered":"https:\/\/www.helloleads.io\/blog\/?p=171"},"modified":"2022-11-23T04:53:44","modified_gmt":"2022-11-23T04:53:44","slug":"what-is-your-roi-from-exhibiting-in-expos-and-tradeshows","status":"publish","type":"post","link":"https:\/\/www.helloleads.io\/blog\/all\/business-benefits\/what-is-your-roi-from-exhibiting-in-expos-and-tradeshows\/","title":{"rendered":"What is your ROI from exhibiting in expos and tradeshows?"},"content":{"rendered":"\n
\"What<\/figure>\n\n\n\n

We spend good amount of time and energy in setting up the booth and exhibiting to give a good impression to visitors. We then collect visitor details in notebooks or excel. Such information is not used effectively many times by us resulting in poor return on such marketing or trade show<\/strong><\/a> spends.<\/p>\n\n\n\n

Many\nbusinesses feel that information collected at the booth is not available for\nthe sales people to follow-up in more effective manner. The Head of Sales was\nnot able to track or measure the performance of the leads generated and their\nconversion rate. If you can not measure something, you can not improve it as\nwell. Right?<\/p>\n\n\n\n

This is the reason, we build HelloLeads<\/strong><\/a>.<\/p>\n\n\n\n

As\nshown below, you can see how many leads were generated in the expo where you\nare exhibiting. You can classify your leads as High, Medium or Low Potential\nbased on their conversation possibilities. This helps you to focus on High\nPotential Leads first who may convert quickly customers.<\/p>\n\n\n\n

\"Expos<\/figure>\n\n\n\n

Also, while adding leads\nyou group your leads into specific customer groups. This helps you to analyze\nand target a customer group with relevant email and follow-up communications.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Our HelloLeads<\/strong><\/a> users also map their leads interest to understand which product \/ services that their leads are most interested in, this helps them to analyze which products have more enquires. Also they send specific content to the leads who are interested in for example Apartment (for a Real Estate Business<\/strong><\/a>) and get more responses with targeted email campaigns.<\/p>\n\n\n\n

\"FAIRPRO\"<\/figure>\n\n\n\n

ROI from exhibiting at FAIRPRO 2017 (an real estate event) can be measured with help of measuring Lead Stage as shown below. This shows the progress of each event where you generate leads. So Head of Marketing & Sales<\/strong><\/a> can track the conversion rates in real time whenever they want and from wherever they are located. You can decide whether the participate in the next event or not with this performance metrics.<\/p>\n\n\n\n

\"FAIRPRO\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

We spend good amount of time and energy in setting up the booth and exhibiting to give a good impression to visitors. We then collect visitor details in notebooks or excel. 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