{"id":167,"date":"2018-09-17T10:03:49","date_gmt":"2018-09-17T10:03:49","guid":{"rendered":"https:\/\/www.helloleads.io\/blog\/?p=167"},"modified":"2022-08-17T07:55:05","modified_gmt":"2022-08-17T07:55:05","slug":"effective-lead-conversion-in-the-insurance-industry","status":"publish","type":"post","link":"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/","title":{"rendered":"Effective lead conversion in the Insurance Industry"},"content":{"rendered":"\n<p><strong>Unless you\u2019re immortal, you will need life insurance!<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"333\" src=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2020\/04\/image-11.png\" alt=\"Effective lead conversion in the Insurance Industry\" title=\"Effective lead conversion in the Insurance Industry\" class=\"wp-image-173\" srcset=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2020\/04\/image-11.png 404w, https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2020\/04\/image-11-300x247.png 300w\" sizes=\"auto, (max-width: 404px) 100vw, 404px\" \/><\/figure><\/div>\n\n\n\n<h2><strong style=\"font-size:19px\">Financial Services Industry<\/strong><\/h2>\n\n\n\n<p><strong>Financial Services<\/strong> Industry is witnessing massive disruption from FinTech\u2019s and start-ups. The Insurance industry is no exception. The speed of change in technology, changing customer behavior, and competition from new market entrants are redefining the rules of engagement.<\/p>\n\n\n\n<p>Insurers know they need to<strong><em>&nbsp;innovate&nbsp;<\/em><\/strong>in\norder to remain competitive. In fact, 67% of insurance respondents to PwC\u2019s\n2017 CEO survey see creativity and innovation as very important to their\norganizations, ahead of other financial services sectors and the CEO survey\npopulation as a whole. And, insurance CEOs noted that the area they would most\nlike to strengthen in order to capitalize on growth opportunities is digital\nand technological capabilities, followed by customer experience (reflecting the\ninterconnectedness of the two).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong style=\"font-size:19px\">Is Lead Generation, a huge problem?<\/strong><\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/www.helloleads.io\/blog\/all\/productivity-ideas-and-tools\/a-guide-to-lead-generation-for-small-businesses\/\" title=\"Lead Generation\">Lead generation<\/a><\/strong>&nbsp;is a huge problem. Older agents are retiring and more business is transacted online, which means the approach to lead generation must evolve with the industry. At the present time, lead generation involves a complicated web of data, external partners, and internal systems, all of which need to be orchestrated into compelling offers that are relevant to individual consumers \u201cin the moment.\u201d<\/p>\n\n\n\n<p>Even if insurance companies could unearth \u201cthe golden leads,\u201d loyalty may be an issue for some types of insurance. So,&nbsp;<strong><em>follow-ups<\/em><\/strong>&nbsp;become their essential requirement to retain clients. The other key challenge today is to&nbsp;<strong><em>consolidate the lead data<\/em><\/strong>&nbsp;that comes in from multiple sources, namely Web, Enquiry Forms, Business cards etc. &nbsp;Industry also faces a challenge when it comes to&nbsp;<strong><em>managing huge client base<\/em>.&nbsp;&nbsp;<\/strong>There is also a growing need to&nbsp;<strong><em>manage <a href=\"https:\/\/www.helloleads.io\/blog\/all\/improving-sales\/accelerate-your-sales-with-helloleads\/\" title=\"Sales CRM\">Sales teams<\/a><\/em><\/strong>&nbsp;in the industry. Lack of&nbsp;<strong><em>analytics<\/em><\/strong>&nbsp;about the leads generated makes it difficult to find who are all can be the potential customers.<\/p>\n\n\n\n<p>The challenges faced by the Insurance Industry has led to increased adoption of technology and there are multiple cloud-based offering that help overcome these challenges. These tools not only automate lead management but also help send bulk Email to leads, Export Leads and provide integration with Google calendar. The&nbsp;<strong><em>tools&nbsp;<\/em><\/strong>equip the <a href=\"https:\/\/www.helloleads.io\/blog\/all\/best-practices\/sales-performance-management-get-the-most-out-of-your-team\/\" title=\"Sales CRM\"><strong>Sales Team<\/strong><\/a> with the right information when engaging with a lead. The tools enhance selling discipline and improve conversion rates.<\/p>\n\n\n\n<p>To summarize, what the Insurance\nIndustry needs today is a smart, simple and efficient tool that will make lead\nmanagement effortless and multiply the joy of SELLING!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unless you&rsquo;re immortal, you will need life insurance! Financial Services Industry Financial Services Industry is witnessing massive disruption from FinTech&rsquo;s and start-ups. The Insurance industry is no exception. The speed of change in technology, changing customer behavior, and competition from new market entrants are redefining the rules of engagement. Insurers [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insurance"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Effective lead conversion in the Insurance Industry - HelloLeads Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effective lead conversion in the Insurance Industry - HelloLeads Blog\" \/>\n<meta property=\"og:description\" content=\"Unless you&rsquo;re immortal, you will need life insurance! Financial Services Industry Financial Services Industry is witnessing massive disruption from FinTech&rsquo;s and start-ups. The Insurance industry is no exception. The speed of change in technology, changing customer behavior, and competition from new market entrants are redefining the rules of engagement. Insurers [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"HelloLeads Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HelloLeads.io\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-17T10:03:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-17T07:55:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2020\/04\/image-11.png\" \/>\n\t<meta property=\"og:image:width\" content=\"404\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Srini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HelloLeads_io\" \/>\n<meta name=\"twitter:site\" content=\"@HelloLeads_io\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Srini\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/\"},\"author\":{\"name\":\"Srini\",\"@id\":\"https:\/\/www.helloleads.io\/blog\/#\/schema\/person\/af1440c58121872ef0db8c039e73efae\"},\"headline\":\"Effective lead conversion in the Insurance Industry\",\"datePublished\":\"2018-09-17T10:03:49+00:00\",\"dateModified\":\"2022-08-17T07:55:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/\"},\"wordCount\":422,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.helloleads.io\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2020\/04\/image-11.png\",\"articleSection\":[\"Insurance\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/\",\"url\":\"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/\",\"name\":\"Effective lead conversion in the Insurance Industry - HelloLeads Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.helloleads.io\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2020\/04\/image-11.png\",\"datePublished\":\"2018-09-17T10:03:49+00:00\",\"dateModified\":\"2022-08-17T07:55:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/#primaryimage\",\"url\":\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2020\/04\/image-11.png\",\"contentUrl\":\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2020\/04\/image-11.png\",\"width\":404,\"height\":333},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.helloleads.io\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Effective lead conversion in the Insurance Industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.helloleads.io\/blog\/#website\",\"url\":\"https:\/\/www.helloleads.io\/blog\/\",\"name\":\"HelloLeads CRM\",\"description\":\"Simple Lead Management Software\",\"publisher\":{\"@id\":\"https:\/\/www.helloleads.io\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.helloleads.io\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.helloleads.io\/blog\/#organization\",\"name\":\"HelloLeads CRM\",\"url\":\"https:\/\/www.helloleads.io\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.helloleads.io\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2023\/07\/HLZ-Logo-2021-M6.png\",\"contentUrl\":\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2023\/07\/HLZ-Logo-2021-M6.png\",\"width\":1170,\"height\":411,\"caption\":\"HelloLeads CRM\"},\"image\":{\"@id\":\"https:\/\/www.helloleads.io\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/HelloLeads.io\",\"https:\/\/x.com\/HelloLeads_io\",\"https:\/\/in.pinterest.com\/HelloLeadsCRM\/\",\"https:\/\/www.linkedin.com\/company\/helloleadscrm\/?originalSubdomain=in\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.helloleads.io\/blog\/#\/schema\/person\/af1440c58121872ef0db8c039e73efae\",\"name\":\"Srini\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2020\/04\/Srinivasan-150x150.jpg\",\"url\":\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2020\/04\/Srinivasan-150x150.jpg\",\"contentUrl\":\"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2020\/04\/Srinivasan-150x150.jpg\",\"caption\":\"Srini\"},\"description\":\"Srini, Director &amp; Chief Growth Officer at HelloLeads, has been helping large organizations and SMEs to leverage technology to accelerate sales. He is an expert in product management, business operations and managing customer relationships. Send an email to blogs@helloleads.io to reach out to him.\",\"url\":\"https:\/\/www.helloleads.io\/blog\/author\/srini\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Effective lead conversion in the Insurance Industry - HelloLeads Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/","og_locale":"en_US","og_type":"article","og_title":"Effective lead conversion in the Insurance Industry - HelloLeads Blog","og_description":"Unless you&rsquo;re immortal, you will need life insurance! Financial Services Industry Financial Services Industry is witnessing massive disruption from FinTech&rsquo;s and start-ups. The Insurance industry is no exception. The speed of change in technology, changing customer behavior, and competition from new market entrants are redefining the rules of engagement. Insurers [&hellip;]","og_url":"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/","og_site_name":"HelloLeads Blog","article_publisher":"https:\/\/www.facebook.com\/HelloLeads.io","article_published_time":"2018-09-17T10:03:49+00:00","article_modified_time":"2022-08-17T07:55:05+00:00","og_image":[{"width":404,"height":333,"url":"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2020\/04\/image-11.png","type":"image\/png"}],"author":"Srini","twitter_card":"summary_large_image","twitter_creator":"@HelloLeads_io","twitter_site":"@HelloLeads_io","twitter_misc":{"Written by":"Srini","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/#article","isPartOf":{"@id":"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/"},"author":{"name":"Srini","@id":"https:\/\/www.helloleads.io\/blog\/#\/schema\/person\/af1440c58121872ef0db8c039e73efae"},"headline":"Effective lead conversion in the Insurance Industry","datePublished":"2018-09-17T10:03:49+00:00","dateModified":"2022-08-17T07:55:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/"},"wordCount":422,"commentCount":0,"publisher":{"@id":"https:\/\/www.helloleads.io\/blog\/#organization"},"image":{"@id":"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2020\/04\/image-11.png","articleSection":["Insurance"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/","url":"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/","name":"Effective lead conversion in the Insurance Industry - HelloLeads Blog","isPartOf":{"@id":"https:\/\/www.helloleads.io\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/#primaryimage"},"image":{"@id":"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2020\/04\/image-11.png","datePublished":"2018-09-17T10:03:49+00:00","dateModified":"2022-08-17T07:55:05+00:00","breadcrumb":{"@id":"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/#primaryimage","url":"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2020\/04\/image-11.png","contentUrl":"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2020\/04\/image-11.png","width":404,"height":333},{"@type":"BreadcrumbList","@id":"https:\/\/www.helloleads.io\/blog\/all\/insurance\/effective-lead-conversion-in-the-insurance-industry\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.helloleads.io\/blog\/"},{"@type":"ListItem","position":2,"name":"Effective lead conversion in the Insurance Industry"}]},{"@type":"WebSite","@id":"https:\/\/www.helloleads.io\/blog\/#website","url":"https:\/\/www.helloleads.io\/blog\/","name":"HelloLeads CRM","description":"Simple Lead Management Software","publisher":{"@id":"https:\/\/www.helloleads.io\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.helloleads.io\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.helloleads.io\/blog\/#organization","name":"HelloLeads CRM","url":"https:\/\/www.helloleads.io\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.helloleads.io\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2023\/07\/HLZ-Logo-2021-M6.png","contentUrl":"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2023\/07\/HLZ-Logo-2021-M6.png","width":1170,"height":411,"caption":"HelloLeads CRM"},"image":{"@id":"https:\/\/www.helloleads.io\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HelloLeads.io","https:\/\/x.com\/HelloLeads_io","https:\/\/in.pinterest.com\/HelloLeadsCRM\/","https:\/\/www.linkedin.com\/company\/helloleadscrm\/?originalSubdomain=in"]},{"@type":"Person","@id":"https:\/\/www.helloleads.io\/blog\/#\/schema\/person\/af1440c58121872ef0db8c039e73efae","name":"Srini","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2020\/04\/Srinivasan-150x150.jpg","url":"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2020\/04\/Srinivasan-150x150.jpg","contentUrl":"https:\/\/www.helloleads.io\/blog\/wp-content\/uploads\/2020\/04\/Srinivasan-150x150.jpg","caption":"Srini"},"description":"Srini, Director &amp; Chief Growth Officer at HelloLeads, has been helping large organizations and SMEs to leverage technology to accelerate sales. He is an expert in product management, business operations and managing customer relationships. Send an email to blogs@helloleads.io to reach out to him.","url":"https:\/\/www.helloleads.io\/blog\/author\/srini\/"}]}},"_links":{"self":[{"href":"https:\/\/www.helloleads.io\/blog\/wp-json\/wp\/v2\/posts\/167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.helloleads.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.helloleads.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.helloleads.io\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.helloleads.io\/blog\/wp-json\/wp\/v2\/comments?post=167"}],"version-history":[{"count":7,"href":"https:\/\/www.helloleads.io\/blog\/wp-json\/wp\/v2\/posts\/167\/revisions"}],"predecessor-version":[{"id":8496,"href":"https:\/\/www.helloleads.io\/blog\/wp-json\/wp\/v2\/posts\/167\/revisions\/8496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.helloleads.io\/blog\/wp-json\/wp\/v2\/media\/173"}],"wp:attachment":[{"href":"https:\/\/www.helloleads.io\/blog\/wp-json\/wp\/v2\/media?parent=167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.helloleads.io\/blog\/wp-json\/wp\/v2\/categories?post=167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.helloleads.io\/blog\/wp-json\/wp\/v2\/tags?post=167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}