1. About Natura & Co:
Natura & Co is a Brazilian global cosmetics and personal care company. Natura Cosmeticos, Aesop, The Body Shop, and Avon are currently part of the Natura & Co Group. Except for Antarctica, the Group has a presence in 73 countries across all continents.
2. Antonio Luiz Seabra founded Natura Cosméticos in 1969, and it became a public company listed on the So Paulo Stock Exchange in 2004.
3. They opened their first store in Paris, France, in 2005. Currently, the company is the largest cosmetics company in Brazil in terms of revenue.
4. Recognition:
Natura & Co announced in May 2019 that it had reached a binding agreement to acquire Avon Products, Inc. The transaction was approved by Brazilian regulatory authorities in early November 2019 and was completed in January 2020, making Natura & Co the world’s fourth largest pure-play beauty company.
5. Founded in 1969 ( 53 years ago)
6. Chairman: Roberto Marques
7. CEO: Joao Paulo Ferreira
8. About the CEO :
- Joao Paulo Brotto Gonçalves Ferreira is the Chief Executive Officer of Natura Cosméticos SA and the Chief Executive Officer-Latin America of Natura &Co Holding SA.
- He previously worked as the Vice President-Supply Chain at Unilever Brasil Ltda.
- He attended the University of Sao Paulo for his undergraduate studies and the University of Michigan for his MBA.
9. Revenue: R$ 36.9 billion (2020)
10. Headquarters: São Paulo, Brazil
11. Website: www.naturaeco.com
12. Number of Employees: 35,000
13. Industry: Cosmetics
14. Natura adopted direct sales as a sales model in 1974. It had over 6.6 million “consultants” (resellers) worldwide in 2018, making it the largest in the world.
15. Natura is a founding member of the Union for Ethical BioTrade, which is working to ensure that its sourcing practices promote biodiversity conservation, respect traditional knowledge, and ensure equitable benefit sharing throughout the supply chain.
16. Natura does not test on animals and adheres to the most stringent international safety standards during the development and manufacturing of cosmetics.
17. Competitors: Natura’s main competitors include O Boticário, L’Oréal, Estée Lauder Companies, Jequiti, and others.
18. Natura started trading on the New York Stock Exchange on January 6, 2020. (NYSE).
19. Natura is a one-level marketing organization. Natura promotes itself as an environmentally conscious, long-term company (using natural products, working toward a sustainable environment and social support, etc.). In addition, the company’s advertisements feature ordinary women rather than supermodels.
20. Natura & Co operates over 3,200 stores, including Natura, The Body Shop, and Aesop. Across all brands, the direct sales channel has over 6 million consultants. Personal development, material, and professional consultants and advisors are also encouraged by the company.
21. Since 2004, the company’s shares have been traded on the Novo Mercado (the highest level of corporate governance or Stock Exchange Ibovespa). Natura’s consolidated gross revenue in 2017 was R$9.9 billion, a 24.5 percent increase over the previous year. The company’s consolidated net income was R$670.3 million.
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