The backbone of a small and medium business is communication and working with the team. In the digital era, direct communication slips down and we need to communicate with our team through digital medium. When it comes to digital communication platform, there are lots of apps available in the market but one of the best apps with the ease of use is WhatsApp Business.
After so much hypothesizing, WhatsApp planned for a separate app for business which came into life in January 2018. This is overwhelming almost all of the small and medium business owners in India.
Before knowing how to set up a WhatsApp Business Account, let’s deep dive into some interesting features of WhatsApp Business.
1. Business Profile
Creating a Business Profile is defining your business like your physical address, email address, business description, and website. To add your business profile,
Settings –> Business Tools –> Business Profile
2. Automatic Greeting Message
This feature allows you to send a greeting message automatically to your client whenever they message you without any human intervention.
Settings –> Business Tools –> Greeting Message
From here, once enabling Send Greeting message, you can create/ edit your greeting messages.
3. Quick Replies
If you use a message frequently, this can be a great solution for you. Simply press “/” on your keyboard and you will be listed all the quick replies you have already created. To create one,
Settings –> Business Tools –> Quick Replies
4. Away Messages
Similar to Greeting messages, Away messages are automatic and triggered without any human intervention. You can specify your business and apart from those hours, if you receive any messages, WhatApp Business will automatically send the Away message for you. To create one,
Settings –> Business Tools –> Away messages
5. Catalogs
Catalogs is the place where you can list the products or services you offer to the customer. It is possible to create multiple catalogs. To create one,
Settings –> Business Tools –> Catalog
6. Labels
You can label your customers according to your business flow for better understanding. To create labels,
Settings –> Labels
You can also have custom labels. To label a customer, long-press the customer and click on the label icon.
Now, after knowing all the exciting features it’s time to set up a WhatsApp Business Account. Let’s see how it works.
The WhatsApp Business is available both on Android and iOS platforms. To create an account, follow the below steps.
Step 1: Download HelloLeads
Go to Google Play Store or Apple App Store, download and install the WhatsApp Business App which has a usual WhatsApp icon with a “B” inside it.
Step 2: Create a WhatsApp Business Account
- Agree and Continue with the terms and policies.
- Verify your business phone number.
- Set your business name and industry.
- You can create your profile, catalog, and labels as mentioned earlier.
That’s all! You are all set to use the WhatsApp Business Account to grow your small business.
WhatsApp Business, as the name suggests, is created by having small and medium businesses in mind to improve their productivity by allowing them to communicate with their team through the world’s most popular app. Stay connected with your team and improve sales.
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